--- title: "CRO, analytics and AI search blog for marketers | PostCliq" description: "Sourced guides for marketing teams on conversion rate optimisation, landing pages, GA4 and Microsoft Clarity, AI search, ad costs, ecommerce and WordPress." url: "https://postcliq.com/blog" --- # Conversion, analytics and AI search. Guides for marketing teams. Analytical, sourced guides to what happens after the click: conversion rate optimisation, landing pages, GA4 and Microsoft Clarity, AI search visibility, the cost of traffic, ecommerce and WordPress. **8 topics** Read → check → fix Find → Understand → Act ## Start with a topic. ### [WordPress performance](https://postcliq.com/blog/topic/wordpress) Why WordPress sites slow down, break and stop converting, and how to audit one without being a developer. [Browse](https://postcliq.com/blog/topic/wordpress) ### [Ecommerce conversion](https://postcliq.com/blog/topic/ecommerce) Online stores, checkout and cart abandonment, and the seasonal peaks where small conversion gains are worth the most. [Browse](https://postcliq.com/blog/topic/ecommerce) ### [AI search and visibility](https://postcliq.com/blog/topic/ai-search) How ChatGPT, Perplexity and Google AI Overviews choose what to cite, and what a marketing team can do about it. [Browse](https://postcliq.com/blog/topic/ai-search) ### [Landing pages and paid traffic](https://postcliq.com/blog/topic/landing-pages) Where paid clicks land, and why so many of them leave: landing page optimisation, message match, Quality Score and campaign pages. [Browse](https://postcliq.com/blog/topic/landing-pages) ### [Working with agencies and developers](https://postcliq.com/blog/topic/working-with-suppliers) Briefing, buying and judging website work when you are not the person who builds it. [Browse](https://postcliq.com/blog/topic/working-with-suppliers) ### [The cost of traffic](https://postcliq.com/blog/topic/cost-of-traffic) What it now costs to get somebody onto your website, why it keeps rising, and what that does to the value of every visit that still arrives. [Browse](https://postcliq.com/blog/topic/cost-of-traffic) ### [Analytics and measurement](https://postcliq.com/blog/topic/measurement) GA4, Microsoft Clarity and Search Console, read for what they say about enquiries: tracking that works, signals that matter, numbers you can defend. [Browse](https://postcliq.com/blog/topic/measurement) ### [Conversion rate optimisation](https://postcliq.com/blog/topic/conversion) What happens between a visitor arriving and an enquiry or sale arriving: audits, benchmarks, forms, trust and testing, with the numbers behind each. [Browse](https://postcliq.com/blog/topic/conversion) ## Every article. Newest first. ### [llms.txt: what it is, who reads it, and whether your site needs one](https://postcliq.com/blog/llms-txt) llms.txt is a short Markdown file that tells AI tools what your site is. Add one, because it is cheap. Do not expect it to move rankings or citations: Google says it neither helps nor harms. [Read](https://postcliq.com/blog/llms-txt) ### [Shopify agentic commerce: what Shopify is building for AI agents, and what your website needs](https://postcliq.com/blog/shopify-agentic-commerce) Shopify is rebuilding its platform so AI agents can find, compare and buy from its merchants without scraping their storefronts. What an agent can read and act on is becoming the conversion layer, and the human still finishes the job on your website. [Read](https://postcliq.com/blog/shopify-agentic-commerce) ### [AI personal assistants: what Instinct, Dots, Muse and Spark mean for your website](https://postcliq.com/blog/ai-personal-assistants-websites) AI personal assistants now browse, compare and buy for the people who use them. Google, Meta, OpenAI and Instinct all launched one in five months, so every business website has a second audience, and it decides more of the shortlist each month. [Read](https://postcliq.com/blog/ai-personal-assistants-websites) ### [ClaudeBot: what it is, what it reads, and whether to block it](https://postcliq.com/blog/claudebot) ClaudeBot is Anthropic's training crawler. Claude-User and Claude-SearchBot are the bots that let Claude read and cite your site for a buyer. Block the first if you choose; think hard before blocking the other two. [Read](https://postcliq.com/blog/claudebot) ### [WordPress audit checklist for marketing teams](https://postcliq.com/blog/wordpress-audit-checklist) A WordPress site audit a marketing manager can run in two hours: 30 checks across speed, visible security, search access, forms, content and tracking, each with how to check it yourself. [Read](https://postcliq.com/blog/wordpress-audit-checklist) ### [Why is my WordPress site so slow? Causes, tests and fixes](https://postcliq.com/blog/why-is-my-wordpress-site-slow) Most slow WordPress sites share four causes: a slow server, oversized images, too many plugin and marketing scripts, and no caching. Here is how to test yours in 20 minutes and who should fix each cause. [Read](https://postcliq.com/blog/why-is-my-wordpress-site-slow) ### [What is a good conversion rate? 2026 benchmarks by industry and channel](https://postcliq.com/blog/what-is-a-good-conversion-rate) For lead generation websites the best 2026 benchmark puts the average at about 5%, with most industries between 2% and 8%. Stores run at 1% to 3%. Here is what each benchmark actually measures. [Read](https://postcliq.com/blog/what-is-a-good-conversion-rate) ### [What is a good bounce rate, and why GA4 engagement rate matters more](https://postcliq.com/blog/what-is-a-good-bounce-rate) In GA4, bounce rate is the share of sessions that were not engaged, and most published benchmarks cannot be traced to a study. Here is what a good bounce rate means, the benchmark you can defend, and the metric that matters more. [Read](https://postcliq.com/blog/what-is-a-good-bounce-rate) ### [Trust signals that make B2B buyers enquire](https://postcliq.com/blog/website-trust-signals) The trust signals that move B2B enquiries are specific proof placed beside specific claims, not badges in the footer. Here is which signals matter, where they go and how strong the evidence behind each one really is. [Read](https://postcliq.com/blog/website-trust-signals) ### [Ad costs are up, clicks are down: the 2026 case for fixing what happens after the click](https://postcliq.com/blog/post-click-squeeze) Google clicks cost about 14.5% more than two years ago and 68% of US searches now end without a click. Every visit you still get is dearer and scarcer, which makes conversion the cheapest growth left. Here is the evidence, the arithmetic and the case against. [Read](https://postcliq.com/blog/post-click-squeeze) ### [What is post-click optimisation? The half of marketing most budgets ignore](https://postcliq.com/blog/post-click-optimisation) Post-click optimisation is improving everything a visitor experiences after the click, so more of them become enquiries. With clicks dearer and scarcer every year, it is the half of marketing you own. [Read](https://postcliq.com/blog/post-click-optimisation) ### [Microsoft Clarity vs Hotjar (2026): which one does a marketing team need?](https://postcliq.com/blog/microsoft-clarity-vs-hotjar) Clarity is free with no traffic limits. Hotjar has become Contentsquare, and new Hotjar accounts can no longer be created. A side-by-side table checked on both vendors' sites, then a verdict by team. [Read](https://postcliq.com/blog/microsoft-clarity-vs-hotjar) ### [Microsoft Clarity: the marketer's guide to finding why visitors leave](https://postcliq.com/blog/microsoft-clarity-guide) Microsoft Clarity is a free heatmap and session recording tool. Here is how to set it up, what to look at first for enquiries, how it works with GA4, and what Australian businesses should know about privacy. [Read](https://postcliq.com/blog/microsoft-clarity-guide) ### [Message match: what it is, examples and how to check yours](https://postcliq.com/blog/message-match) Message match is how closely the page a visitor lands on repeats the promise of the ad they clicked. Here is the definition, good and bad examples side by side, and a two-minute way to check your own. [Read](https://postcliq.com/blog/message-match) ### [Landing page vs homepage: where should your ads send people?](https://postcliq.com/blog/landing-page-vs-homepage) A landing page is built for one audience, one promise and one action; a homepage introduces the whole business. For most paid campaigns, send people to a page that keeps the ad's promise. Here is how to decide, by campaign type, with the arithmetic. [Read](https://postcliq.com/blog/landing-page-vs-homepage) ### [Landing page optimisation: the 2026 checklist for paid traffic](https://postcliq.com/blog/landing-page-optimisation) Landing page optimisation is making the page after the click keep the ad's promise, load fast on a phone, prove its claims and make the next step easy. Here is the checklist, with how to check each item. [Read](https://postcliq.com/blog/landing-page-optimisation) ### [Google Ads landing page experience: how to fix "below average"](https://postcliq.com/blog/landing-page-experience) Landing page experience is Google's rating of how relevant and useful your page is to people who click your ad. Here is what "below average" means, how to diagnose it and Google's own fixes, in order. [Read](https://postcliq.com/blog/landing-page-experience) ### [How to increase your website conversion rate: fixes ranked by effort and impact](https://postcliq.com/blog/how-to-increase-conversion-rate) Fix what is broken before you optimise what works. Thirteen conversion fixes ranked by effort and impact, each tied to the evidence behind it, plus a way to rank your own. [Read](https://postcliq.com/blog/how-to-increase-conversion-rate) ### [How to get your business cited by ChatGPT: a practical checklist](https://postcliq.com/blog/how-to-get-cited-by-chatgpt) Let OpenAI's search crawler in, get indexed in Bing and Google, answer the buyer's question in your opening lines with sourced facts, and get other sites talking about you. Here is the checklist. [Read](https://postcliq.com/blog/how-to-get-cited-by-chatgpt) ### [How much do Google Ads cost in 2026? CPC benchmarks and what drives them](https://postcliq.com/blog/how-much-do-google-ads-cost) The average Google Ads click costs USD 5.42 in 2026, from USD 1.63 to USD 9.87 by industry, and there is no minimum spend. What you pay depends on competition and on the quality of your ads and landing page. [Read](https://postcliq.com/blog/how-much-do-google-ads-cost)