--- title: "CRO, analytics and AI search blog for marketers, page 2 | PostCliq" description: "Page 2 of the PostCliq blog: sourced guides on conversion, landing pages, GA4, Microsoft Clarity, AI search, ad costs, ecommerce and WordPress." url: "https://postcliq.com/blog/page/2" --- # Conversion, analytics and AI search. Guides for marketing teams. Analytical, sourced guides to what happens after the click: conversion rate optimisation, landing pages, GA4 and Microsoft Clarity, AI search visibility, the cost of traffic, ecommerce and WordPress. **8 topics** Read → check → fix Find → Understand → Act ## Start with a topic. ### [WordPress performance](https://postcliq.com/blog/topic/wordpress) Why WordPress sites slow down, break and stop converting, and how to audit one without being a developer. [Browse](https://postcliq.com/blog/topic/wordpress) ### [Ecommerce conversion](https://postcliq.com/blog/topic/ecommerce) Online stores, checkout and cart abandonment, and the seasonal peaks where small conversion gains are worth the most. [Browse](https://postcliq.com/blog/topic/ecommerce) ### [AI search and visibility](https://postcliq.com/blog/topic/ai-search) How ChatGPT, Perplexity and Google AI Overviews choose what to cite, and what a marketing team can do about it. [Browse](https://postcliq.com/blog/topic/ai-search) ### [Landing pages and paid traffic](https://postcliq.com/blog/topic/landing-pages) Where paid clicks land, and why so many of them leave: landing page optimisation, message match, Quality Score and campaign pages. [Browse](https://postcliq.com/blog/topic/landing-pages) ### [Working with agencies and developers](https://postcliq.com/blog/topic/working-with-suppliers) Briefing, buying and judging website work when you are not the person who builds it. [Browse](https://postcliq.com/blog/topic/working-with-suppliers) ### [The cost of traffic](https://postcliq.com/blog/topic/cost-of-traffic) What it now costs to get somebody onto your website, why it keeps rising, and what that does to the value of every visit that still arrives. [Browse](https://postcliq.com/blog/topic/cost-of-traffic) ### [Analytics and measurement](https://postcliq.com/blog/topic/measurement) GA4, Microsoft Clarity and Search Console, read for what they say about enquiries: tracking that works, signals that matter, numbers you can defend. [Browse](https://postcliq.com/blog/topic/measurement) ### [Conversion rate optimisation](https://postcliq.com/blog/topic/conversion) What happens between a visitor arriving and an enquiry or sale arriving: audits, benchmarks, forms, trust and testing, with the numbers behind each. [Browse](https://postcliq.com/blog/topic/conversion) ## Every article. Newest first. Find an article ### [Hotjar alternatives: 9 options, including free ones](https://postcliq.com/blog/hotjar-alternatives) Hotjar sign-ups are closed and Hotjar now redirects to Contentsquare. Here are nine alternatives, five with free plans, with every price and limit checked on the vendor's own site, and where PostCliq fits as a different kind of tool. [Read](https://postcliq.com/blog/hotjar-alternatives) ### [Google Ads wasted spend: where the money actually leaks](https://postcliq.com/blog/google-ads-wasted-spend) Wasted spend leaks in two places: in the account before the click, and on the website after it. Pre-click waste is capped by the spend it touches. A post-click leak taxes every click, including the good ones. [Read](https://postcliq.com/blog/google-ads-wasted-spend) ### [Generative engine optimisation (GEO): a practical guide for marketing teams](https://postcliq.com/blog/generative-engine-optimisation) Generative engine optimisation is the work of getting your business named and cited in AI answers. Most of it is good SEO done properly, plus early answers, sourced facts and off-site mentions. [Read](https://postcliq.com/blog/generative-engine-optimisation) ### [GA4 key events for lead generation: track every enquiry properly](https://postcliq.com/blog/ga4-key-events-for-lead-generation) On a lead generation site, GA4 key events should be your enquiries: form sends, phone taps, email clicks and bookings. Here is which events to mark, how to set them up step by step, and how to check the count is true. [Read](https://postcliq.com/blog/ga4-key-events-for-lead-generation) ### [GA4 audit checklist: the checks that find missing enquiries](https://postcliq.com/blog/ga4-audit-checklist) A GA4 audit checks whether Google Analytics 4 records every enquiry, credits it to the right channel and keeps the data long enough to use. Here are 18 checks, ordered by what finds missing enquiries fastest. [Read](https://postcliq.com/blog/ga4-audit-checklist) ### [Average ecommerce conversion rate in 2026, and how to raise yours](https://postcliq.com/blog/ecommerce-conversion-rate) The average ecommerce conversion rate sits between about 1.4% and 2.7% of visits, depending on whose data you read. Here are the benchmarks by industry and device, what the mobile gap costs, and the fixes ranked by impact. [Read](https://postcliq.com/blog/ecommerce-conversion-rate) ### [Dead clicks and rage clicks: what they tell you about lost enquiries](https://postcliq.com/blog/dead-clicks-and-rage-clicks) A dead click gets no response. A rage click is several fast clicks on the same spot. On an enquiry page, both mark the moment a motivated visitor tried and the page failed them. Here is how to find them and what to fix. [Read](https://postcliq.com/blog/dead-clicks-and-rage-clicks) ### [CRO audit: how to run a conversion audit in an hour](https://postcliq.com/blog/cro-audit) A CRO audit reviews the pages, forms, proof and tracking between a visitor arriving and an enquiry arriving. Here is a six-block checklist that does it in an hour, with evidence. [Read](https://postcliq.com/blog/cro-audit) ### [Do you need a CRO agency? How Australian marketing teams decide](https://postcliq.com/blog/cro-agency-or-tool) You need a CRO agency when you have the traffic to test, fixes your team cannot build, or a deadline you cannot meet alone. Here is the decision table, the traffic arithmetic and the questions to ask before you sign. [Read](https://postcliq.com/blog/cro-agency-or-tool) ### [Contact form best practices: stop losing enquiries at the last step](https://postcliq.com/blog/contact-form-best-practices) Ask only for what you need to reply, say when you will reply, and prove the form works. Contact forms convert worse than any other form type, so every field has to earn its place. [Read](https://postcliq.com/blog/contact-form-best-practices) ### [Common WordPress problems that quietly cost enquiries](https://postcliq.com/blog/common-wordpress-problems) The WordPress problems that cost the most are the quiet ones: form emails that never arrive, out-of-date plugins, slow mobile pages and pages hidden from search. How to spot each one and who should fix it. [Read](https://postcliq.com/blog/common-wordpress-problems) ### [AI visibility: how to check whether ChatGPT and Google AI mention your business](https://postcliq.com/blog/check-ai-visibility) AI visibility is whether assistants name or cite you when buyers ask about your category. Check it in twenty minutes a month with ten fixed questions, a scoring sheet and a few free reports. [Read](https://postcliq.com/blog/check-ai-visibility) ### [Cart abandonment: why seven in ten carts are left, and the fixes that recover them](https://postcliq.com/blog/cart-abandonment) The documented average cart abandonment rate is 70.22%. Some of those shoppers were never going to buy, but the top avoidable reasons (surprise costs, slow delivery and forced accounts) are ones a store controls. [Read](https://postcliq.com/blog/cart-abandonment) ### [Black Friday landing page checklist: 30 checks before 27 November](https://postcliq.com/blog/black-friday-landing-page-checklist) Black Friday 2026 is Friday 27 November and most of its traffic will arrive on a phone. Here are 30 dated checks, from six weeks out to Cyber Monday, so your sale page is fast, clear and trusted in time. [Read](https://postcliq.com/blog/black-friday-landing-page-checklist) ### [The best CRO tools in 2026, and which question each one answers](https://postcliq.com/blog/best-cro-tools) CRO tools do five different jobs: measure, observe, diagnose, test and research. Here is which question each tool answers, what is free, and what each vendor publishes about price, checked on 30 September 2026. [Read](https://postcliq.com/blog/best-cro-tools) ### [A/B testing for marketing teams: when it pays and what to fix first](https://postcliq.com/blog/ab-testing-for-marketing-teams) A/B testing pays when a page has enough conversions to reach a reliable answer. Most B2B pages do not, and only about one test in eight wins anyway. Here is the arithmetic, and what to fix before you test. [Read](https://postcliq.com/blog/ab-testing-for-marketing-teams) ### [Cost per click keeps rising: what to do when clicks cost more every year](https://postcliq.com/blog/what-to-do-when-clicks-cost-more) Cost per click rose 7% a year on Google's own figures. The cost of an enquiry is that price divided by your enquiry rate. An auction sets the first and you set the second, and only one of those is worth your quarter. [Read](https://postcliq.com/blog/what-to-do-when-clicks-cost-more) ### [What is a conversion rate? What the number actually means, and six ways it misleads](https://postcliq.com/blog/what-a-conversion-rate-actually-means) A conversion rate is conversions divided by visits. Both halves are choices somebody made, which is why benchmarks disagree and why yours needs a written definition before anyone judges it. [Read](https://postcliq.com/blog/what-a-conversion-rate-actually-means) ### [Google Ads not converting? How to tell a website problem from a campaign problem](https://postcliq.com/blog/website-problem-or-campaign-problem) When Google Ads get clicks but no enquiries, one split in your analytics separates a website problem from a campaign problem. Here is the order to check things in, and what each answer means. [Read](https://postcliq.com/blog/website-problem-or-campaign-problem) ### [Website redesign checklist: the questions to ask before you rebuild your website](https://postcliq.com/blog/questions-before-you-rebuild-your-website) A rebuild is the most expensive answer to almost any website question. Twelve questions to answer before anyone signs, what a redesign really costs, and the cheaper fixes to try first. [Read](https://postcliq.com/blog/questions-before-you-rebuild-your-website)