---
title: "AI search and visibility articles | PostCliq"
description: "Generative engine optimisation, getting cited by ChatGPT, checking your AI visibility and what AI Overviews do to your traffic."
url: "https://postcliq.com/blog/topic/ai-search"
---

TOPIC

# AI search and visibility

How ChatGPT, Perplexity and Google AI Overviews choose what to cite, and what a marketing team can do about it.

1. ## [llms.txt: what it is, who reads it, and whether your site needs one](https://postcliq.com/blog/llms-txt) llms.txt is a short Markdown file that tells AI tools what your site is. Add one, because it is cheap. Do not expect it to move rankings or citations: Google says it neither helps nor harms. Nirmal Gyanwali
2. ## [Shopify agentic commerce: what Shopify is building for AI agents, and what your website needs](https://postcliq.com/blog/shopify-agentic-commerce) Shopify is rebuilding its platform so AI agents can find, compare and buy from its merchants without scraping their storefronts. What an agent can read and act on is becoming the conversion layer, and the human still finishes the job on your website. Nirmal Gyanwali
3. ## [AI personal assistants: what Instinct, Dots, Muse and Spark mean for your website](https://postcliq.com/blog/ai-personal-assistants-websites) AI personal assistants now browse, compare and buy for the people who use them. Google, Meta, OpenAI and Instinct all launched one in five months, so every business website has a second audience, and it decides more of the shortlist each month. Nirmal Gyanwali
4. ## [ClaudeBot: what it is, what it reads, and whether to block it](https://postcliq.com/blog/claudebot) ClaudeBot is Anthropic's training crawler. Claude-User and Claude-SearchBot are the bots that let Claude read and cite your site for a buyer. Block the first if you choose; think hard before blocking the other two. Nirmal Gyanwali
5. ## [How to get your business cited by ChatGPT: a practical checklist](https://postcliq.com/blog/how-to-get-cited-by-chatgpt) Let OpenAI's search crawler in, get indexed in Bing and Google, answer the buyer's question in your opening lines with sourced facts, and get other sites talking about you. Here is the checklist. Nirmal Gyanwali
6. ## [Generative engine optimisation (GEO): a practical guide for marketing teams](https://postcliq.com/blog/generative-engine-optimisation) Generative engine optimisation is the work of getting your business named and cited in AI answers. Most of it is good SEO done properly, plus early answers, sourced facts and off-site mentions. Nirmal Gyanwali
7. ## [AI visibility: how to check whether ChatGPT and Google AI mention your business](https://postcliq.com/blog/check-ai-visibility) AI visibility is whether assistants name or cite you when buyers ask about your category. Check it in twenty minutes a month with ten fixed questions, a scoring sheet and a few free reports. Nirmal Gyanwali
8. ## [Zero-click search: Google is answering the question, so fewer people click](https://postcliq.com/blog/google-answers-the-question) Zero-click search is now the majority of US Google searches. What Google documents about AI Overviews, what independent measurement shows, what is contested, and the one number you should refuse to put in a board pack. Nirmal Gyanwali