---
title: "Landing pages and paid traffic articles | PostCliq"
description: "Landing page optimisation, message match, Google Ads landing page experience and where to send paid traffic, with checklists and data."
url: "https://postcliq.com/blog/topic/landing-pages"
---

TOPIC

# Landing pages and paid traffic

Where paid clicks land, and why so many of them leave: landing page optimisation, message match, Quality Score and campaign pages.

1. ## [Message match: what it is, examples and how to check yours](https://postcliq.com/blog/message-match) Message match is how closely the page a visitor lands on repeats the promise of the ad they clicked. Here is the definition, good and bad examples side by side, and a two-minute way to check your own. Nirmal Gyanwali
2. ## [Landing page vs homepage: where should your ads send people?](https://postcliq.com/blog/landing-page-vs-homepage) A landing page is built for one audience, one promise and one action; a homepage introduces the whole business. For most paid campaigns, send people to a page that keeps the ad's promise. Here is how to decide, by campaign type, with the arithmetic. Nirmal Gyanwali
3. ## [Landing page optimisation: the 2026 checklist for paid traffic](https://postcliq.com/blog/landing-page-optimisation) Landing page optimisation is making the page after the click keep the ad's promise, load fast on a phone, prove its claims and make the next step easy. Here is the checklist, with how to check each item. Nirmal Gyanwali
4. ## [Google Ads landing page experience: how to fix "below average"](https://postcliq.com/blog/landing-page-experience) Landing page experience is Google's rating of how relevant and useful your page is to people who click your ad. Here is what "below average" means, how to diagnose it and Google's own fixes, in order. Nirmal Gyanwali