--- title: "PostCliq vs Microsoft Clarity: audit vs behaviour data | PostCliq" description: "Microsoft Clarity records sessions and draws heatmaps. PostCliq audits your public pages and ranks what stops enquiries. When to use each, or both." url: "https://postcliq.com/compare/microsoft-clarity" --- # Microsoft Clarity shows what visitors do. PostCliq shows what to fix first. Clarity records real sessions and draws heatmaps. PostCliq reads your public pages and ranks what stops visitors enquiring, with the evidence. [Audit your website](https://postcliq.com/#try-postcliq) **3 priorities** A clearer next step. Find → Understand → Act ## The short answer. VERDICT ### Different questions. Both free. Clarity is free behaviour analytics: install its script and it records sessions, draws heatmaps and flags rage clicks and dead clicks, with no traffic limits. PostCliq is a free audit that reads up to 50 public pages without a script and ranks what stops visitors enquiring, with evidence and three fixes first. If you need to watch real visitors, Clarity is the better tool. If you already run it, connect it to PostCliq so its signals sit beside the findings. ## At a glance. | Question | PostCliq | Microsoft Clarity | | --- | --- | --- | | The basics | | | | Main job | Audit: find and rank what stops enquiries | Behaviour analytics: show what visitors do | | Free to use | Yes. Free, with clear weekly limits: one site (five for agencies), one audit a week, up to 50 pages | Yes. Free, with no traffic limits | | Needs a script on your site | No. Reads public pages | Yes. Tracking code in the page | | Works on a site you do not control | Yes. Any public site | No. Only where it is installed | | Watching visitors | | | | Session recordings | No | Yes | | Heatmaps (click, scroll, area) | No | Yes | | Rage clicks, dead clicks, quick backs | Partly. Reads them from Clarity when you connect it | Yes | | Funnels | No | Yes. Funnels and smart events | | Checking the pages | | | | Forms and calls to action on the enquiry path | Yes. Checked across up to 50 pages | Partly. Shows behaviour on them, does not assess them | | Speed (Lighthouse lab and CrUX field data) | Yes. Google PageSpeed and real-visitor CrUX data, with LCP, INP and CLS | Partly. A performance view in the dashboard | | Accessibility, HTTPS and security headers | Yes. WCAG 2.1 AA automated checks with fix code; security headers grade, SPF and DMARC. Not a security audit | No | | AI search and AI visibility | Yes. Checks AI search can read your pages, and asks Claude with web search nine buyer questions a week | Partly. AI Visibility reports bot activity and AI citations | | Website health score | Yes. Out of 100, capped at 97; a serious enquiry problem holds it at 74 | No | | Ad and analytics tags seen on a real page load | Yes. GA4, Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads pixels named | No. It is one of the tags, not a check of them | | Your Google search picture | Yes. Estimated visits, top searches and AI Overview citations, before you connect anything | No | | Deciding what to do | | | | Ranks what to fix first | Yes. Three quick wins with evidence | No. You interpret the signals | | Data history | Weekly audit history; reports kept 12 months while the account is active | Recordings for 30 days; favourites and a sample for up to 9 months | Checked 16 October 2026. Sources: Microsoft Learn, About Clarity (learn.microsoft.com); Microsoft Learn, Clarity FAQ (learn.microsoft.com). PostCliq facts from postcliq.com. Features may change. No claim of complete feature parity. ## Which should you choose? ### Choose Microsoft Clarity if - You want to watch real sessions and see where people click and stop scrolling. - You need funnels on a live journey. - You want unlimited free behaviour data on a site you control. ### Choose PostCliq if - You need a ranked list of what to fix, with evidence, not hours of recordings to review. - You want to check a site before installing anything, including a client’s public pages. - You need speed, accessibility, security, tracking and AI visibility checked beside the enquiry path. ## Use them together. ### Connect Clarity with a token Pair your Clarity project with PostCliq using a project token. The connection is optional and read-only. ### See the signals beside the findings PostCliq reads dead clicks, rage clicks, quick backs, scroll depth and active time as aggregates, and joins them to the findings on the pages losing enquiries. ### Watch the recordings that matter Recordings stay in Clarity. Use PostCliq to decide which page to look at, then watch that page’s sessions in Clarity. [How the Clarity connection works](https://postcliq.com/microsoft-clarity) ## Clarity or Hotjar? - Microsoft says Clarity is free forever, with no traffic limits, no sampling and unlimited projects. - Hotjar is now part of Contentsquare. New accounts open on Contentsquare’s free plan, which includes heatmaps, replays and basic surveys. - Neither audits your pages or ranks which fix to make first. That is the gap PostCliq fills. ## What PostCliq does not do. Knowing the limits is part of choosing well. - It does not record sessions, draw heatmaps or build funnels. Clarity does. - It tests one assistant, not all of them. After each weekly audit Claude, searching the web, answers nine buyer questions about your business. It does not track ChatGPT or Gemini, and its Google AI Overview figures are estimates. - It reads up to 50 public pages per audit and nothing behind a login. - It does not fix your website, guarantee results or certify security. WP Creative can make changes, as a separate and optional service. ## Questions people ask. Is Microsoft Clarity really free? Yes. Microsoft states that Clarity is free forever, with no traffic limits, no sampling and unlimited projects. Data is kept for up to 30 days. You install a tracking script, and where consent rules apply you need visitor consent for its full features. Does PostCliq replace Microsoft Clarity? No. PostCliq does not record sessions or draw heatmaps. It audits your public pages and ranks what to fix. If you connect Clarity, PostCliq reads its behaviour signals as aggregates and shows them beside the findings for each page. Clarity or Hotjar: which should I use? Clarity if you want free recordings and heatmaps without traffic limits. Contentsquare, which now runs Hotjar, if you want surveys and feedback beside recordings. Both have free plans and both show behaviour. Neither audits your pages or tells you which fix to make first. Does PostCliq need a tracking code? No. The audit reads the pages any visitor can see, so there is nothing to install. Connecting Clarity, Google Analytics 4 or Search Console is optional and read-only, and adds measured context to the same report. What does a rage click tell me? That a visitor clicked repeatedly in one spot, often on something that looks clickable but is not, or responds slowly. It is a clue, not proof. Check the element and the page before you change anything. ## Two ways to start. ### Run the free audit Type your domain, see a quick look at ten key pages in under a minute, then create a free account for the full report. No card. [Create a free account](https://postcliq.com/login?mode=signup) ### Try a free tool Instant checks for speed basics, the enquiry path, tracking tags and whether AI can read your site. No sign-up. [Browse the free tools](https://postcliq.com/free-tools) ## Find what stops enquiries. Free, with the evidence. [Audit your website](https://postcliq.com/#try-postcliq) Free. No credit card. Create an account for the full private report.