--- title: "Free CRO audit: find why visitors do not enquire | PostCliq" description: "A free conversion rate optimisation audit of your public website: forms, calls to action, speed, trust, clarity and tracking, ranked by their effect on enquiries, with evidence." url: "https://postcliq.com/cro-audit" --- # A CRO audit in minutes. Not a six-week project. PostCliq is a free conversion rate optimisation (CRO) audit. It reads your public pages the way a careful visitor would, finds what stops them becoming enquiries, and ranks every finding by its effect on enquiries, with the evidence beside it and three fixes to make first. [Run a free CRO audit](https://postcliq.com/#try-postcliq) **3 fixes first** Ranked by their effect on enquiries. PostCliq example · Find → Understand → Act ## What does a CRO audit check? A conversion audit looks at everything between a visitor arriving and a visitor enquiring. PostCliq checks the enquiry journey (forms, calls to action, navigation to contact), speed and page experience on real pages, content clarity on the pages that matter, trust signals a buyer looks for, accessibility faults that block people, search access, and AI readiness. It reads up to fifty public pages and scores only what it could assess. - Forms, calls to action and the path to your contact page - Speed from Lighthouse lab tests and Chrome real-user data - Trust, clarity and accessibility on the pages that sell [Audit your website](https://postcliq.com/#try-postcliq) Example data **What was checked** 38 pages - Speed and page experience **4 of 6** - Path to an enquiry **5 of 9** - Content and messaging **6 of 8** - Search access **7 of 8** - Visible security signals **3 of 4** A check that could not run is reported as not assessed, never as a pass. ## Ranked by impact, so you know what to fix first. Most audits hand you a hundred issues in alphabetical order. PostCliq ranks findings by their likely effect on enquiries and the effort to fix them, then puts three quick wins at the top of the report. Each one names the page, shows what was observed, says why it matters, gives a specific action and tells you how the next weekly audit will check it held. - Three quick wins at the top, each backed by an open finding - Evidence, consequence, action and verification on every finding - A weekly re-audit that confirms whether a fix held [Audit your website](https://postcliq.com/#try-postcliq) Example data **Quick wins · Harbour Advisory** Sampled Three things you can do 01 / Speed [Lighten the homepage hero](https://postcliq.com/#try-postcliq) 02 / Journey [Ask less in your enquiry form](https://postcliq.com/#try-postcliq) 03 / Messaging [Make your next step unmistakable](https://postcliq.com/#try-postcliq) ## Add your own numbers when you want the money view. A public audit shows what is on the page. Connect Google Analytics 4 and PostCliq reads visits and enquiry rate by landing page, so the opportunity range uses your measured traffic. It is an estimated range from stated inputs, never a claim about revenue you lost, and the help icon lists every assumption. - Measured visits and enquiry rate from GA4, read-only - An opportunity range, labelled as an estimate - Microsoft Clarity behaviour signals alongside [Audit your website](https://postcliq.com/#try-postcliq) Example data **Opportunity scenario** Fictional scenario $10k–$20k Estimate Monthly opportunity | Assumption | Value | Source | | --- | --- | --- | | Monthly sessions | 10,000 | Traffic estimate | | Enquiry rate today | 2.0% | Governed benchmark | | Target enquiry rate | 2.2 to 2.4% | Illustrative lift | | Qualified | 40% | Sector default | | Won | 25% | Sector default | | First contract | $5k | Sector default | Replace any row with your own numbers and the range recomputes. It is never measured lost revenue. ## How it works. Three steps. ### Enter your website. Type your address on the homepage. PostCliq reads your public pages the way a careful visitor would. No login, no plugin, no card. ### Get your private report. Create a free account while the checks run. Your report shows what was found, the evidence for it and three quick wins to make first. ### Fix, then recheck. Make the change, run the next weekly audit and see whether it held. Connect Analytics, Search Console or Clarity when you want traffic context. ## Learn the method. Then run it free. ### How to run a CRO audit The full hour-long method, step by step, with a checklist you can use without us. [Read the CRO audit guide](https://postcliq.com/blog/cro-audit) ### What is a good conversion rate? Benchmarks by industry and channel, and why your own trend matters more. [See the benchmarks](https://postcliq.com/blog/what-is-a-good-conversion-rate) ### Fixes ranked by effort The changes that lift enquiries most, and the ones that rarely do. [How to increase conversion rate](https://postcliq.com/blog/how-to-increase-conversion-rate) ## Questions about CRO audits. What is a CRO audit? A CRO audit is a structured review of the pages and steps between a visitor arriving and a visitor converting. It looks for the friction that stops people enquiring or buying, such as confusing calls to action, long forms, slow pages, weak trust signals or a page that does not match the ad that brought the visitor, and ranks what to fix first. How is a CRO audit different from an SEO audit? An SEO audit asks whether search engines can find and rank your pages. A CRO audit asks whether the people who arrive do what you want. PostCliq checks search access too, but its report is ranked by the effect on enquiries rather than by rankings. How much does a CRO audit cost? PostCliq’s audit is free: a brand gets one website and an agency five client sites, with one standard audit per site each rolling seven days, and no card. A consultant-led audit that adds user research and testing is a separate, paid piece of work; WP Creative offers one, and so do many agencies. Do I need to install anything or give you a login? No. The audit reads only what a visitor can already see. It never asks for a password, never installs a plugin, never submits a form on your site and never changes anything. Connecting Analytics, Search Console or Clarity later is optional and read-only. Is the dollar figure real? It is an estimate, and it says so. The opportunity range is modelled from a sourced traffic estimate, a governed benchmark and a default deal value, or from numbers you enter. It is never measured lost revenue, and it only appears when those inputs exist. The help icon beside it lists every assumption. What does PostCliq not do? It does not fix your site, run your ads, guarantee results or certify security. It does not see behind a login or inside your CMS. It does not claim to have measured revenue you lost. It finds what a careful visitor would trip over, shows the evidence, and tells you what to change first. ## Audit your website. Find the leaks. Enter your address. See what stops visitors becoming enquiries. Evidence first, three fixes, no card. Free. No credit card.