--- title: "Website audit tool: every PostCliq feature | PostCliq" description: "PostCliq is a free website audit tool that reads up to fifty public pages and ranks what stops visitors enquiring: seven scores, evidence on every finding, three quick wins and weekly rechecks." url: "https://postcliq.com/features" --- # Find the friction. Keep the focus. PostCliq is a free website audit tool that reads your public pages, finds what stops visitors becoming enquiries, and gives you a private report with the evidence and three fixes to make first. This page walks through every part of that report. [Audit your website](https://postcliq.com/#try-postcliq) **3 priorities** A clearer next step. PostCliq example · Find → Understand → Act ## One report. Seven scores. Three things to do. Enter your address and PostCliq reads up to fifty of your public pages the way a careful visitor would: the homepage, the service pages, the contact and enquiry paths, the pages your sitemap points at. It runs checks in seven categories, from the enquiry journey and speed to content clarity, search visibility, accessibility, technical trust and AI readiness, and scores only what it could actually assess. The top of the report answers one question: what should we do next? A health score, an opportunity range where the inputs exist, and three quick wins. Everything else sits one click deeper. - A score out of 100, with coverage shown so a sampled check is never mistaken for a complete one - Three quick wins as one-line headlines, each backed by a finding you can open - A help icon beside every number that explains what it is, how it was worked out and what it assumes [Audit your website](https://postcliq.com/#try-postcliq) Example data PostCliq Example report · fictional data WEBSITE OVERVIEW ### Harbour Advisory harbour-advisory.example Sampled 68/100 Website health $10k–$20k Estimate Monthly opportunity 54 Speed 62 Journey 76 Messaging 81 Technical #### Quick wins Three things you can do 01 / Speed [Lighten the homepage hero](https://postcliq.com/#try-postcliq) 02 / Journey [Ask less in your enquiry form](https://postcliq.com/#try-postcliq) 03 / Messaging [Make your next step unmistakable](https://postcliq.com/#try-postcliq) ## Every finding carries its evidence. A finding without evidence is an opinion. Each PostCliq finding names the page, shows what was observed and when, says why it matters for enquiries, gives a specific action, and tells you how to verify the change worked. If a check could not run, the report says not assessed. It never counts an unknown as a pass and never invents an issue to make the report look busier. - Evidence, consequence, action and verification on every finding - Observed issues kept separate from hypotheses that need a human to confirm - Screenshots and excerpts from your own pages, not generic advice [See how findings are evidenced](https://postcliq.com/methodology) Example data **Finding 02 · Journey** Public pages ### Ask less in your enquiry form Evidence The enquiry form on /contact asks for 11 fields. Captured 19 Sep, desktop and mobile. Consequence Long forms are abandoned more often on phones, where 58% of this site’s sessions arrive. Action Cut the form to name, email and one question. Ask the rest after the first reply. Verify Recheck the page after the change and compare enquiries per session for the same period. Every finding carries all four. No evidence, no finding. ## Traffic context, connected on your terms. A public audit shows what is on the page. Connecting Google Analytics 4, Google Search Console or Microsoft Clarity shows what visitors actually did there: which landing pages attract sessions but few enquiries, which search pages are slipping, where people click on things that are not links. Connections are read-only and optional. Signing in with Google connects nothing; you choose the exact property. - Google Analytics and Search Console context, with Clarity behaviour signals alongside - Up to sixteen months of Search Console history imported on connection - Disconnect at any time; your saved history is deleted only when you say so [See the connections](https://postcliq.com/integrations) Example data **Google Analytics** Example data Sessions **12,480** Enquiries **187** Enquiry rate **1.50%** 12 months example · choose a window Period Consulting attracts attention. Its enquiry rate needs a closer look. | Landing page | Sessions | Enquiries | Rate | | --- | --- | --- | --- | | /services | 4,200 | 84 | 2.00% | | /consulting | 2,800 | 28 | 1.00% | | /contact | 1,650 | 66 | 4.00% | What should we investigate? Open the source, confirm the date range and segment, then use the signal to choose a page-level check. This example is illustrative and is not an attribution claim. ## An opportunity range, never a made-up loss. Where a sourced traffic estimate and a governed benchmark exist, the report shows what closing the gap could be worth each month, as a range with an Estimate chip. Enter your own sessions, enquiry rate and deal value and the range recomputes from your numbers. The assumptions are listed beside the figure. PostCliq never tells you what you have lost, because a public crawl cannot measure that. - A range from sourced inputs, with every assumption one click away - "Use my numbers" replaces the defaults with your own - No figure at all when the inputs do not exist, rather than a guess [Read the methodology](https://postcliq.com/methodology) Example data **Opportunity scenario** Fictional scenario $10k–$20k Estimate Monthly opportunity | Assumption | Value | Source | | --- | --- | --- | | Monthly sessions | 10,000 | Traffic estimate | | Enquiry rate today | 2.0% | Governed benchmark | | Target enquiry rate | 2.2 to 2.4% | Illustrative lift | | Qualified | 40% | Sector default | | Won | 25% | Sector default | | First contract | $5k | Sector default | Replace any row with your own numbers and the range recomputes. It is never measured lost revenue. ## Private by design. Shared by invitation. Reports need a sign-in. Everyone at your company email domain joins your workspace automatically and sees the same sites. Share a report with a client or an agency by email; they sign in and see that one report for ninety days, and you can revoke it. There are no public links, no PDF exports and no report content in email, so what a report says about your business stays with people who have identified themselves. - Colleagues join by verified email domain; no invitations to manage - Share by email, revoke any time, ninety days by default - No public links, exports or attachments, anywhere [See private collaboration](https://postcliq.com/feature-collaboration) Example data **Who can see Harbour Advisory** Private - **[\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection)** Joined by email domain Colleague - **[\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection)** Signs in to view · 90 days Shared - **[\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection)** Joined by email domain Colleague Share by email. The recipient signs in. Revoke any time. No public link exists. ## Weekly audits that show whether a fix held. Each site can be audited once every rolling seven days. Make the change, let the next audit run, and the history shows whether the score moved and whether the issue came back. It is a rhythm, not a dashboard you have to remember to check. - One standard audit per site per week, on the free allowance - A history of editions, with the change between them - Fixed findings rechecked under the same conditions [See quick wins and rechecks](https://postcliq.com/feature-quick-wins) Example data **Audit history · Harbour Advisory** Weekly | Edition | Health | Open priorities | Change | | --- | --- | --- | --- | | 5 Sep | 61/100 | 3 | — | | 12 Sep | 64/100 | 2 | +3 | | 19 Sep | 68/100 | 1 | +4 | Mark a fix, recheck the same scope, and the history shows whether it held. ## Learn more. Audit like a specialist. ### How to run a CRO audit The hour-long conversion audit method, with the checklist a specialist works through. [Read the CRO audit guide](https://postcliq.com/blog/cro-audit) ### Why clicks do not become enquiries The usual reasons a website gets traffic but no leads, and how to tell which one is yours. [Why your website is not converting](https://postcliq.com/blog/why-clicks-dont-become-enquiries) ### The best CRO tools in 2026 Audit tools, analytics, heatmaps and testing: which question each one answers. [Compare CRO tools](https://postcliq.com/blog/best-cro-tools) ## How it works. Three steps. ### Enter your website. Type your address on the homepage. PostCliq reads your public pages the way a careful visitor would. No login, no plugin, no card. ### Get your private report. Create a free account while the checks run. Your report shows what was found, the evidence for it and three quick wins to make first. ### Fix, then recheck. Make the change, run the next weekly audit and see whether it held. Connect Analytics, Search Console or Clarity when you want traffic context. ## Questions people ask before their first audit. What is PostCliq, in one sentence? PostCliq is a free website audit from WP Creative that reads your public pages, finds what stops visitors becoming enquiries, and gives you a private report with the evidence and three fixes to make first. What should a website audit include? At minimum: speed on real pages, search access, the path to an enquiry (forms, calls to action, contact pages), content clarity, accessibility and visible technical trust. A useful audit also ranks what it finds by effect on the business and shows the evidence for each item. A list of a hundred issues in alphabetical order is a starting point, not an audit. What is the difference between an SEO audit and a conversion audit? An SEO audit asks whether search engines can find and rank your pages. A conversion audit asks whether the people who arrive do what you want them to. PostCliq checks search access as one of its seven categories, but it ranks the report by the effect on enquiries, not on rankings. What are the seven categories a report scores? Enquiry journey, speed and page experience, content clarity, search visibility, accessibility, technical trust and AI readiness. The enquiry journey is weighted most, because the report exists to find what stops a visitor enquiring. A category shows a number only when at least sixty per cent of its checks could run; otherwise it says not assessed. Connected checks that you have not connected show as not applicable and never count against you. Do I need Google Analytics connected? No. The public audit and its three quick wins work from your pages alone. Connecting Google Analytics adds sessions, enquiries and enquiry rate by landing page, and lets the opportunity range use your measured visits instead of an estimate. Declining a connection never lowers a score; the checks that need it show as not applicable. Does PostCliq change my website? No. PostCliq reads your public pages the way a visitor would and writes nothing to your site. It never logs in, never submits a form, never installs a plugin and never edits a campaign. The fixes are yours or your developer’s to make; the next weekly audit checks whether they held. What does PostCliq not do? It does not fix your site, run your ads, guarantee results or certify security. It does not see behind a login or inside your CMS. It does not claim to have measured revenue you lost. It finds what a careful visitor would trip over, shows the evidence, and tells you what to change first. ## Audit your website. Find the leaks. Enter your address. See what stops visitors becoming enquiries. Evidence first, three fixes, no card. Free. No credit card.