--- title: "PostCliq for CMOs and heads of marketing | PostCliq" description: "A free website audit for the CMO or head of marketing accountable for website performance: three evidenced priorities, an opportunity range with its working shown, and a weekly record of fixes." url: "https://postcliq.com/for-leaders" --- # Turn the report into a decision. PostCliq is a free website audit for the person who has to answer for the website: it turns a public crawl into three evidenced priorities, an honest opportunity range, and a weekly record of whether the fixes held. This page is about the decisions it supports. [Audit your website](https://postcliq.com/#try-postcliq) **3 priorities** A clearer next step. PostCliq example · Find → Understand → Act ## Choose what matters, in one screen. The top of the report is composed for a leader: a health score with its coverage, an opportunity range with its Estimate chip, and three quick wins. No paragraph under a number, no forty-item list on the first screen. It is safe to screenshot into a board pack, because every figure on it carries its qualifier. - One screen, three priorities, every number qualified - Depth on demand, never on the first screen - A screenshot that will not mislead [Audit your website](https://postcliq.com/#try-postcliq) Example data PostCliq Example report · fictional data WEBSITE OVERVIEW ### Harbour Advisory harbour-advisory.example Sampled 68/100 Website health $10k–$20k Estimate Monthly opportunity 54 Speed 62 Journey 76 Messaging 81 Technical #### Quick wins Three things you can do 01 / Speed [Lighten the homepage hero](https://postcliq.com/#try-postcliq) 02 / Journey [Ask less in your enquiry form](https://postcliq.com/#try-postcliq) 03 / Messaging [Make your next step unmistakable](https://postcliq.com/#try-postcliq) ## Understand the number before you repeat it. The opportunity range is a scenario built from a sourced traffic estimate, a governed benchmark and a default deal value, or from your own inputs. Its assumptions sit beside it. It is not guaranteed revenue and it is not measured loss, and the report will not let anyone present it as either. That is what makes it usable in front of a CFO. - A range, with every assumption and its source visible - Your numbers replace the defaults - Never measured loss; never a forecast [Read the methodology](https://postcliq.com/methodology) Example data **Opportunity scenario** Fictional scenario $10k–$20k Estimate Monthly opportunity | Assumption | Value | Source | | --- | --- | --- | | Monthly sessions | 10,000 | Traffic estimate | | Enquiry rate today | 2.0% | Governed benchmark | | Target enquiry rate | 2.2 to 2.4% | Illustrative lift | | Qualified | 40% | Sector default | | Won | 25% | Sector default | | First contract | $5k | Sector default | Replace any row with your own numbers and the range recomputes. It is never measured lost revenue. ## Align marketing, the website team and the agency. Everyone at your company domain sees the same report; the agency is invited by email and sees only what you share. One source of evidence removes the argument about whose numbers are right and moves the meeting to who owns the fix. Every access is logged. - One private report for the whole team - Agencies and developers invited, revocable - Access logged, no public links [See private collaboration](https://postcliq.com/feature-collaboration) Example data **People · harbour-advisory.example** 3 members - **Mia Chen** [\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection) Company contact - **Sam Okafor** [\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection) Member - **Lee Park** [\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection) Member Everyone who verifies an @harbour-advisory.example address joins automatically. ## Hold the work to a weekly record. A fix marked this week is rechecked next week under the same conditions. Connect Analytics or Search Console and the enquiry rate for the page sits beside the fix. You get a record of what changed and what it did, which is the thing most website projects never produce. - Weekly editions with the change between them - Traffic and search context beside each fix - Signals to read together, never single-cause claims [Audit your website](https://postcliq.com/#try-postcliq) Example data **Audit history · Harbour Advisory** Weekly | Edition | Health | Open priorities | Change | | --- | --- | --- | --- | | 5 Sep | 61/100 | 3 | — | | 12 Sep | 64/100 | 2 | +3 | | 19 Sep | 68/100 | 1 | +4 | Mark a fix, recheck the same scope, and the history shows whether it held. ## Learn more. The case for the budget. ### Ad costs up, clicks down The sourced 2026 case for fixing what happens after the click before buying more of them. [Read the case for fixing the post-click journey](https://postcliq.com/blog/post-click-squeeze) ### Every click is worth more Why each visit now carries more value, and what that means for where budget goes. [Why every click is worth more](https://postcliq.com/blog/every-click-is-worth-more) ### Before you rebuild The questions to answer before approving a redesign, including whether you need one. [Questions before you rebuild your website](https://postcliq.com/blog/questions-before-you-rebuild-your-website) ## How it works. Three steps. ### Enter your website. Type your address on the homepage. PostCliq reads your public pages the way a careful visitor would. No login, no plugin, no card. ### Get your private report. Create a free account while the checks run. Your report shows what was found, the evidence for it and three quick wins to make first. ### Fix, then recheck. Make the change, run the next weekly audit and see whether it held. Connect Analytics, Search Console or Clarity when you want traffic context. ## Questions leaders ask. Should we redesign the website or fix what we have? Fix first, unless the evidence says the foundations are wrong. A redesign is slow and expensive and can lose search visibility, while most enquiry leaks are specific: a form, a page, a message. Run the audit, ship the quick wins and watch the weekly record; if the findings keep pointing at structure rather than detail, that is the case for a rebuild, with evidence behind it. How do we judge the return on website fixes? Compare the enquiry rate on the pages you changed before and after, with Google Analytics connected, over enough visits to read. Treat it as a signal alongside seasonality and campaign changes, not proof of a single cause. The opportunity range gives the scale in advance, as an estimate with its assumptions, so you can decide which fixes are worth the effort. Is the dollar figure real? It is an estimate, and it says so. The opportunity range is modelled from a sourced traffic estimate, a governed benchmark and a default deal value, or from numbers you enter. It is never measured lost revenue, and it only appears when those inputs exist. The help icon beside it lists every assumption. How do I know a fix actually worked? The next weekly audit reruns the same check on the same page and shows the finding as verified only when it passes; a team member saying it is done is not a result. With Google Analytics connected, the enquiry rate for that page sits beside the fix. Read the two together as signals; the report never presents one change as the single cause of a movement. Who at WP Creative can see our report? Support staff, when you ask for help, and the platform’s super administrators, read-only, with every access logged. Nobody in WP Creative’s sales team sees your findings unless you choose to share them, and clicking through to WP Creative’s website sends nothing. Partner agencies’ clients are not approached. Is this a security or compliance audit? No. PostCliq checks visible technical trust signals such as HTTPS and security headers, and says so. A high technical score does not certify security or compliance, and no certification badge is claimed anywhere. What does it cost us in time? Almost none to get the report: type the address, wait about twenty seconds for the quick look, create a free account and the full report follows within minutes. The time goes into the fixes, which is where it should go. Three quick wins are sized so a team can ship them between one weekly audit and the next. What does PostCliq not do? It does not fix your site, run your ads, guarantee results or certify security. It does not see behind a login or inside your CMS. It does not claim to have measured revenue you lost. It finds what a careful visitor would trip over, shows the evidence, and tells you what to change first. ## Audit your website. Find the leaks. Enter your address. See what stops visitors becoming enquiries. Evidence first, three fixes, no card. Free. No credit card.