---
title: "B2B conversion optimisation for marketing teams | PostCliq"
description: "B2B conversion rate optimisation without a six-week project: a free website audit that gives your marketing team three evidenced fixes, one private report and a recheck the following week."
url: "https://postcliq.com/for-marketing-teams"
---

# Know where to look. Know what to do.

PostCliq is a free website audit for B2B marketing teams who send traffic to a site and cannot see why it does not turn into enquiries. It reads your public pages, shows the evidence, and gives you three fixes to start with. Here is how a team uses it week to week.

[Check your website](https://postcliq.com/#try-postcliq)

## Start with three priorities, and the evidence behind them.

Your report opens with three quick wins ranked by their effect on the enquiry journey. Each opens to the page, the observation and the date, so the team decides on evidence rather than on whoever argues loudest. The full list is there, grouped by category, when you want it.

- Three things to do, not a forty-row spreadsheet
- Evidence and consequence on every finding
- Everything else one click deeper

[Audit your website](https://postcliq.com/#try-postcliq)

Example data

**Quick wins · Harbour Advisory** Sampled

Three things you can do

01 / Speed [Lighten the homepage hero](https://postcliq.com/#try-postcliq)

02 / Journey [Ask less in your enquiry form](https://postcliq.com/#try-postcliq)

03 / Messaging [Make your next step unmistakable](https://postcliq.com/#try-postcliq)

## Bring the team, the developer and the agency into one report.

Colleagues at your company email domain join automatically. Invite your web developer or agency by email; they sign in and see the same evidence. The writer works on the messaging findings, the developer on speed and forms, and nobody is forwarding a PDF that is out of date by Thursday.

- Colleagues join by email domain, no admin
- Agencies and developers invited by email, revocable
- One report, always current, never public

[See private collaboration](https://postcliq.com/feature-collaboration)

Example data

**People · harbour-advisory.example** 3 members

- **Mia Chen** [\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection) Company contact
- **Sam Okafor** [\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection) Member
- **Lee Park** [\[email protected\]](https://postcliq.com/cdn-cgi/l/email-protection) Member

Everyone who verifies an @harbour-advisory.example address joins automatically.

## Check what changed, every week.

Make the fix and the next weekly audit rechecks the same page under the same conditions. The history shows whether the score moved and whether the issue came back. It turns the website from a project that happened once into a rhythm the team can keep.

- Weekly editions with the change between them
- Rechecks on the same page and check
- A fix that did not hold comes back with evidence

[Audit your website](https://postcliq.com/#try-postcliq)

Example data

**Audit history · Harbour Advisory** Weekly

| Edition | Health | Open priorities | Change |
| --- | --- | --- | --- |
| 5 Sep | 61/100 | 3 | — |
| 12 Sep | 64/100 | 2 | +3 |
| 19 Sep | 68/100 | 1 | +4 |

Mark a fix, recheck the same scope, and the history shows whether it held.

## Big picture. Clear working.

Where the inputs exist, the report estimates what closing the enquiry-rate gap could be worth, as a range with an Estimate chip. Add your own business numbers and it recomputes. The help bubble keeps the working close and the dashboard calm, so you can defend the figure in a budget meeting without pretending it is a measured loss.

- A range from sourced inputs, assumptions one click away
- "Use my numbers" for your own sessions, rate and deal value
- Never a claim of measured lost revenue

[See the methodology](https://postcliq.com/methodology)

Example data

**Opportunity scenario** Fictional scenario

$10k–$20k Estimate

Monthly opportunity

| Assumption | Value | Source |
| --- | --- | --- |
| Monthly sessions | 10,000 | Traffic estimate |
| Enquiry rate today | 2.0% | Governed benchmark |
| Target enquiry rate | 2.2 to 2.4% | Illustrative lift |
| Qualified | 40% | Sector default |
| Won | 25% | Sector default |
| First contract | $5k | Sector default |

Replace any row with your own numbers and the range recomputes. It is never measured lost revenue.

## Learn more. More enquiries from the same traffic.

### How to run a CRO audit

The hour-long conversion audit a B2B marketing team can run on its own site.

[Read the CRO audit guide](https://postcliq.com/blog/cro-audit)

### What is a good conversion rate?

Benchmarks by industry and channel, and why your own trend matters more.

[See conversion rate benchmarks](https://postcliq.com/blog/what-is-a-good-conversion-rate)

### Trust signals B2B buyers look for

The proof that makes a considered buyer enquire, and where it belongs on the page.

[Read about website trust signals](https://postcliq.com/blog/website-trust-signals)

## How it works. Three steps.

### Enter your website.

Type your address on the homepage. PostCliq reads your public pages the way a careful visitor would. No login, no plugin, no card.

### Get your private report.

Create a free account while the checks run. Your report shows what was found, the evidence for it and three quick wins to make first.

### Fix, then recheck.

Make the change, run the next weekly audit and see whether it held. Connect Analytics, Search Console or Clarity when you want traffic context.

## Questions marketing teams ask.

What is B2B conversion rate optimisation?

It is improving the share of business visitors who take the next step you want, usually an enquiry, a demo request or a quote, rather than a purchase. B2B buyers research longer and compare suppliers, so clarity, proof and an easy contact path matter more than urgency tactics. PostCliq is built for exactly that kind of site.

How do we get more leads from our website without more traffic?

Fix what stops the visitors you already have. The usual leaks are a page that does not match the ad or search that brought someone, a slow mobile page, a form that asks too much and proof that sits nowhere near the call to action. The audit ranks those by their effect on enquiries, so the first changes are the ones most likely to pay.

What is a good conversion rate for a B2B website?

It depends on the industry, the channel and what you count as a conversion, so a single number misleads more than it helps. Our benchmarks article sets out published ranges with their sources. PostCliq does not quote a benchmark it cannot source; connect Google Analytics and it shows your own enquiry rate by landing page, which is the number to improve.

Can my agency see my report?

Yes, two ways. Share it by email and they sign in to see that one report, read-only, for ninety days by default, and you can revoke it. Or, if your agency added the site first and your verified email domain matches it, you see the report automatically. Either way, an outside viewer sees only the report they were given, never your other sites, connections or people.

Do I need Google Analytics connected?

No. The public audit and its three quick wins work from your pages alone. Connecting Google Analytics adds sessions, enquiries and enquiry rate by landing page, and lets the opportunity range use your measured visits instead of an estimate. Declining a connection never lowers a score; the checks that need it show as not applicable.

How do we get our developer to act on a finding?

Invite them by email; they sign in and see the same report. Each finding is written to become a ticket: the page, the observation with a screenshot or excerpt, the specific change to make and how the next audit will verify it. A developer who disagrees with a finding can see the evidence and say why, which is a better conversation than a score.

How often should we run it?

Weekly, which is the cadence built in: one standard audit per site each rolling seven days. Fix something this week, let the next audit recheck it, and the history shows whether it held. A monthly rhythm works too; the allowance simply goes unused in between.

Does PostCliq change my website?

No. PostCliq reads your public pages the way a visitor would and writes nothing to your site. It never logs in, never submits a form, never installs a plugin and never edits a campaign. The fixes are yours or your developer’s to make; the next weekly audit checks whether they held.

Why did my colleague appear in my account?

Your company on PostCliq is your email domain. Everyone who verifies an address at the same domain joins automatically and sees the same sites and reports. Gmail, Outlook and other free-mail addresses form a personal account of one. If that does not suit your company, use a personal address.

## Audit your website. Find the leaks.

Enter your address. See what stops visitors becoming enquiries.  
Evidence first, three fixes, no card.

Free. No credit card.