--- title: "GA4 audit: find the enquiries your analytics miss | PostCliq" description: "A free Google Analytics 4 audit beside your website audit: check key events, landing page enquiry rates and tracking gaps, then see which pages attract visits but few enquiries." url: "https://postcliq.com/ga4-audit" --- # Trust your numbers. Then act on them. PostCliq is a free website audit that connects to Google Analytics 4, read-only. It shows sessions, enquiries and enquiry rate by landing page, so you can see which pages attract visits and lose them, and it flags when the numbers themselves look wrong, such as enquiries that are not being counted at all. [Audit your website](https://postcliq.com/#try-postcliq) **Landing pages** Visits high, enquiries low. PostCliq example · Find → Understand → Act ## What does a GA4 audit look for? Two things: whether GA4 is measuring the right actions, and what those measurements say. PostCliq reads the property you choose and reports sessions and enquiry rate by landing page. Where no enquiry is counted on pages that clearly carry a form, that is a tracking question before it is a marketing one, and the report says so. - Sessions, enquiries and enquiry rate by landing page - Pages with traffic and no counted enquiries flagged - Read-only, to the one property you pick [See all connections](https://postcliq.com/integrations) Example data **Google Analytics** Example data Sessions **12,480** Enquiries **187** Enquiry rate **1.50%** 12 months example · choose a window Period Consulting attracts attention. Its enquiry rate needs a closer look. | Landing page | Sessions | Enquiries | Rate | | --- | --- | --- | --- | | /services | 4,200 | 84 | 2.00% | | /consulting | 2,800 | 28 | 1.00% | | /contact | 1,650 | 66 | 4.00% | What should we investigate? Open the source, confirm the date range and segment, then use the signal to choose a page-level check. This example is illustrative and is not an attribution claim. ## Numbers you can take into the meeting. Every figure names its property and its dates. The opportunity range uses your measured visits instead of an estimate once GA4 is connected, and it stays an estimated range from stated inputs. Nothing is presented as revenue you lost. - Property and date range printed with every figure - Measured visits feed the opportunity range - Help icons explain every assumption [Audit your website](https://postcliq.com/#try-postcliq) Example data **Opportunity scenario** Fictional scenario $10k–$20k Estimate Monthly opportunity | Assumption | Value | Source | | --- | --- | --- | | Monthly sessions | 10,000 | Traffic estimate | | Enquiry rate today | 2.0% | Governed benchmark | | Target enquiry rate | 2.2 to 2.4% | Illustrative lift | | Qualified | 40% | Sector default | | Won | 25% | Sector default | | First contract | $5k | Sector default | Replace any row with your own numbers and the range recomputes. It is never measured lost revenue. ## How it works. Three steps. ### Enter your website. Type your address on the homepage. PostCliq reads your public pages the way a careful visitor would. No login, no plugin, no card. ### Get your private report. Create a free account while the checks run. Your report shows what was found, the evidence for it and three quick wins to make first. ### Fix, then recheck. Make the change, run the next weekly audit and see whether it held. Connect Analytics, Search Console or Clarity when you want traffic context. ## Get GA4 right. ### GA4 audit checklist The checks that find missing enquiries, and where each lives in GA4. [Read the GA4 checklist](https://postcliq.com/blog/ga4-audit-checklist) ### Key events for lead generation Which actions to mark as key events, and how. [Set up key events](https://postcliq.com/blog/ga4-key-events-for-lead-generation) ### Bounce rate and engagement What a good bounce rate is, and why engagement rate matters more in GA4. [Read about bounce rate](https://postcliq.com/blog/what-is-a-good-bounce-rate) ## Questions about GA4 audits. Will PostCliq change my GA4 setup? No. The connection is read-only. PostCliq never creates events, edits key events or changes settings. It reports what it finds, and the fixes are yours or your developer’s to make. Which enquiries does PostCliq count? Today the enquiry rate counts every key event on the property you choose, and the report says so. If your key events include actions that are not enquiries, the rate will read high; the GA4 checklist shows how to tidy that up. Do I need Google Analytics connected? No. The public audit and its three quick wins work from your pages alone. Connecting Google Analytics adds sessions, enquiries and enquiry rate by landing page, and lets the opportunity range use your measured visits instead of an estimate. Declining a connection never lowers a score; the checks that need it show as not applicable. Is the dollar figure real? It is an estimate, and it says so. The opportunity range is modelled from a sourced traffic estimate, a governed benchmark and a default deal value, or from numbers you enter. It is never measured lost revenue, and it only appears when those inputs exist. The help icon beside it lists every assumption. Can I delete my data? Yes. Disconnect a provider and its access token is deleted straight away; deleting the saved history is a separate control so you are not surprised. Delete your account in Settings or ask support, and its sites, reports and connections go with it. Raw crawl data is kept for seven days, screenshots for thirty, and reports for twelve months while the account is active. ## Audit your website. Find the leaks. Enter your address. See what stops visitors becoming enquiries. Evidence first, three fixes, no card. Free. No credit card.