--- title: "Landing page audit: why your ad clicks leave | PostCliq" description: "Audit the landing pages your ads send people to: the headline, speed, forms, trust and the call to action, checked on the live page with evidence and three fixes first." url: "https://postcliq.com/landing-page-audit" --- # You paid for the click. Check the page it lands on. PostCliq is a free website audit that checks the landing pages your campaigns depend on: whether the first screen says plainly what is on offer, how fast it loads on a phone, how much the form asks for, what proof a buyer sees, and whether the next step is obvious. Every finding shows its evidence and three fixes come first. [Audit your landing pages](https://postcliq.com/#try-postcliq) **First screen** Is the offer and the next step clear? PostCliq example · Find → Understand → Act ## What a landing page audit checks. The page a paid visitor lands on has one job. PostCliq reads it the way that visitor would: the headline and the offer, the load on a mobile connection, the number and kind of form fields, the proof near the call to action, and anything that pulls attention away from the next step. It checks your other key pages the same way, so a campaign page is compared with the site around it. - Headline, offer and the next step on the first screen - Mobile speed from lab tests and real-user data - Form length, proof and call to action on the page [Audit your website](https://postcliq.com/#try-postcliq) Example data **Finding 02 · Journey** Public pages ### Ask less in your enquiry form Evidence The enquiry form on /contact asks for 11 fields. Captured 19 Sep, desktop and mobile. Consequence Long forms are abandoned more often on phones, where 58% of this site’s sessions arrive. Action Cut the form to name, email and one question. Ask the rest after the first reply. Verify Recheck the page after the change and compare enquiries per session for the same period. Every finding carries all four. No evidence, no finding. ## Is it the page or the campaign? When paid traffic stops converting, the cause is either before the click or after it. A landing page audit answers the after-the-click half with evidence, so the conversation with your ads team or agency starts from what the page actually does. You bring the campaign, and PostCliq checks the page. - Evidence for the after-the-click half of the question - Findings specific enough to brief a developer - Weekly re-audit to confirm a fix held [Audit your website](https://postcliq.com/#try-postcliq) Example data **Quick wins · Harbour Advisory** Sampled Three things you can do 01 / Speed [Lighten the homepage hero](https://postcliq.com/#try-postcliq) 02 / Journey [Ask less in your enquiry form](https://postcliq.com/#try-postcliq) 03 / Messaging [Make your next step unmistakable](https://postcliq.com/#try-postcliq) ## How it works. Three steps. ### Enter your website. Type your address on the homepage. PostCliq reads your public pages the way a careful visitor would. No login, no plugin, no card. ### Get your private report. Create a free account while the checks run. Your report shows what was found, the evidence for it and three quick wins to make first. ### Fix, then recheck. Make the change, run the next weekly audit and see whether it held. Connect Analytics, Search Console or Clarity when you want traffic context. ## Make paid traffic pay. ### Landing page optimisation checklist Every element of a paid landing page, what good looks like and how to check it. [Read the checklist](https://postcliq.com/blog/landing-page-optimisation) ### Message match What it is, examples, and a quick way to check your own pages. [Read about message match](https://postcliq.com/blog/message-match) ### Fix below average landing page experience What Google Ads measures, and how to move the rating. [Fix landing page experience](https://postcliq.com/blog/landing-page-experience) ## Questions about landing page audits. Can I audit one landing page? Enter the site’s address and PostCliq reads your key public pages, including the pages your sitemap and navigation point at. A campaign page that is not linked anywhere may not be found; linking it from your sitemap lets the audit include it. Does this replace A/B testing? No. Testing tells you which of two versions performs better, and it needs enough traffic to be reliable. An audit finds the obvious leaks worth fixing first, which is usually the faster win for a page with modest traffic. Do I need to install anything or give you a login? No. The audit reads only what a visitor can already see. It never asks for a password, never installs a plugin, never submits a form on your site and never changes anything. Connecting Analytics, Search Console or Clarity later is optional and read-only. Does PostCliq change my website? No. PostCliq reads your public pages the way a visitor would and writes nothing to your site. It never logs in, never submits a form, never installs a plugin and never edits a campaign. The fixes are yours or your developer’s to make; the next weekly audit checks whether they held. Is the free look really free? Yes. The quick look on the homepage needs no account. Completing the full report needs a free account, and no card is asked for anywhere in the product. The allowance is one website for a brand and five client sites for an agency, with one standard audit per site each rolling seven days. There is no paid plan: PostCliq is free, within clear weekly limits. ## Audit your website. Find the leaks. Enter your address. See what stops visitors becoming enquiries. Evidence first, three fixes, no card. Free. No credit card.