Search Console gets them to the click.
Analytics counts what happens next.

Two free Google tools that answer different questions. Neither reads your pages to say why a visitor did not enquire.

The short answer.

VERDICT

Use both. They are free.

Search Console shows how Google finds, indexes and shows your pages, and which queries earn clicks. Google Analytics 4 measures what visitors do once they arrive, including the key events you set up as enquiries. Neither reads your pages to say why a visitor did not enquire. PostCliq does that, and with both connected it shows which pages lose clicks and which lose enquiries, beside the findings for each.

At a glance.

Question	Google Search Console	Google Analytics 4	PostCliq
The basics
Main job	Search presence: indexing, queries, clicks	Measure behaviour and conversions on your site	Audit pages and rank what stops enquiries
Free to use	Yes	Yes.Analytics 360 is the paid tier	Yes.Free, with clear weekly limits: one site (five for agencies), one audit a week, up to 50 pages
Setup on your site	Partly.Verify that you own the site	Yes.A tag, plus key events for enquiries	No.Nothing to install; connections are optional
Before the click
Queries that bring visitors	Yes.Sampled, some anonymised, 1,000 rows in tables	No	Partly.Reads them from Search Console when connected
Indexing and crawl problems	Yes	No	Partly.Checks crawler access, and estimates the searches you rank for
After the click
Sessions, engagement and channels	No	Yes	Partly.Reads aggregates from GA4 when connected
Enquiries (key events)	No	Yes.If you configure them	Partly.Enquiry rate by landing page, from GA4
Reads forms, calls to action and copy	No	No	Yes.Up to 50 pages
Speed field data	Partly.Core Web Vitals report	No	Yes.PageSpeed and CrUX, with LCP, INP and CLS
Google visits and searches before any setup	No.Verify the site first	No.Install the tag first	Yes.A DataForSEO estimate from day one
Named by an AI assistant	No	Partly.AI referral visits, if you set up the channel	Yes.Claude with web search, nine buyer questions a week
Acting on it
Ranks what to fix first	No	No	Yes.Three quick wins with evidence
History	16 months	Standard reports keep history; explorations 2 or 14 months	Weekly audit history; reports kept 12 months

Checked 16 October 2026. Sources: Google, About Search Console (support.google.com); Google, Search Console data limits (support.google.com); Google, About Google Analytics 4 (support.google.com); Google, GA4 data retention (support.google.com); Google, Search Console in Analytics (support.google.com). PostCliq facts from postcliq.com. Features may change. No claim of complete feature parity.

Which should you choose?

Choose Search Console if

You need to know whether Google can find and index your pages.
You want the searches that show your pages, and the clicks they earn.
You need Google’s own alerts about your site.

Choose Google Analytics 4 if

You need to measure traffic, channels and campaigns.
You want enquiries counted as key events.
You need audiences, attribution or Google Ads reporting.

Choose PostCliq if

You have both and still cannot say why visitors do not enquire.
You need to know which fix to make first, with evidence.
You want speed, accessibility, security and AI visibility checked in one report.

Use all three together.

One Google consent

One Google consent in PostCliq connects GA4 and Search Console, with the properties preselected by hostname. Both connections are read-only.

Pages losing clicks and enquiries

PostCliq shows the pages losing enquiries (GA4) and the queries losing clicks (Search Console) beside the findings for those pages.

An estimate, labelled as one

Add your own numbers, or connect GA4, and PostCliq shows what closing the gap could be worth each month. It is always labelled Estimate.

See every connection

What PostCliq does not do.

Knowing the limits is part of choosing well.

It does not replace Search Console’s indexing data, URL inspection or Google’s alerts.
It does not replace GA4’s measurement, attribution or campaign reporting. It reads aggregates only.
It tests one assistant, not all of them. After each weekly audit Claude, searching the web, answers nine buyer questions about your business. It does not track ChatGPT or Gemini, and its Google AI Overview figures are estimates.
It does not fix your website, guarantee results or certify security. WP Creative can make changes, as a separate and optional service.

Questions people ask.

What is the difference between Google Search Console and Google Analytics?

Search Console reports what happens in Google Search before the click: impressions, clicks, queries and indexing. Google Analytics reports what visitors do on your site after the click. Most sites should run both, and both are free.

Can GA4 show Search Console data?

Yes, by linking the two in Google Analytics. The linked reports carry Search Console’s own limit of 16 months of data. Google documents the link and its limits in its Analytics help.

Why do Search Console clicks not match GA4 sessions?

They count different things at different moments. Search Console counts clicks from Google Search. GA4 counts sessions, depends on its tag firing and on consent, and reports in its own time zone. Search Console data also arrives two to three days late. Some gap is normal.

Which one tells me why people do not enquire?

Neither, directly. GA4 can show that a page has a low enquiry rate. To see why, someone has to look at the page: the form, the call to action, the speed and the copy. That is what the PostCliq audit does, across up to 50 pages.

Does PostCliq need access to my Google accounts?

No. The audit reads public pages. Connecting GA4 and Search Console is optional and read-only, imports aggregates only, and takes one Google consent with your properties preselected by hostname.

Two ways to start.

Run the free audit

Type your domain, see a quick look at ten key pages in under a minute, then create a free account for the full report. No card.

Create a free account

Try a free tool

Instant checks for speed basics, the enquiry path, tracking tags and whether AI can read your site. No sign-up.

Browse the free tools

Find what stops enquiries.
Free, with the evidence.

Audit your website

Free. No credit card. Create an account for the full private report.