Take a little clarity
back to your team.

Checklist

The B2B case study page checklist

Fourteen checks for the page a buyer reads last before enquiring, plus a prompt that turns your project notes into a first draft that quotes evidence and invents nothing.

Worksheet

The baseline sheet: write the numbers down before you change anything

The nine numbers to record before a redesign, a new landing page or a new agency, where each one lives in GA4 and Search Console, and a table to paste into your notes.

Checklist

The twenty-minute client website health check

For agencies: a fixed routine for checking a client or prospect website in twenty minutes, in the same order every time, with the client note written for you at the end.

Scorecard

Twelve questions to ask before you rebuild your website

A scored sheet for the meeting where someone says "we need a new website". Twelve questions, three answers each, and a total that tells you whether you need a rebuild or a fix.

Report

The 2026 Post-Click Report

Every number behind the post-click squeeze in one printable report: the charts, the conversion arithmetic, a 90-day plan and lines for your board.

Walk-through

Search Console: find the pages losing clicks

A step-by-step Search Console routine that finds pages still shown in Google but clicked less than before, and tells you which of three fixes each one needs.

Walk-through

GA4 leak finder: five explorations

Five Google Analytics 4 explorations, click by click, that show which pages attract visits and no enquiries, where mobile falls off, and which channel sends people who leave.

Prompt

The AI visibility check: ten buyer questions

Ten questions a buyer would ask ChatGPT about your category, a scoring sheet, and a way to run it the same way every month so the score means something.

Prompt

The enquiry form friction audit prompt

Paste your form fields and the copy around them. Get back which fields lose people, which can wait until the reply, and what to say instead.

Prompt pack

The message-match checker prompt

One prompt that lines your ad up against your landing page, quotes every broken promise, and tells you which one a visitor notices first.

Skill file

A post-click audit skill for ChatGPT and Claude

A complete instruction file you paste once. The assistant then audits any page you give it the way a conversion specialist would, and refuses to invent numbers.

Prompt pack

Three prompts to find where your website leaks money

Paste three prompts into ChatGPT or Claude, with your own page copy, and get back the specific places a buyer gives up. No invented percentages.

Worksheet

The message-match worksheet

Twelve lines, about ten minutes, that show you whether the page you are paying to send people to says the same thing as the advertisement that sent them.

Prompt pack

Five prompts for a clearer website review

Five prompts for whichever assistant you already use, each one written so the answer is usable and so the assistant cannot invent the part you were going to act on.

Worksheet

The enquiry form review kit

Fourteen checks on the one page where a visitor becomes a lead. Twelve minutes, a phone and a personal email address, with sales in the room for part one.

Template

The one page website fix brief

A one page template for asking a developer or an agency to change something, in a way that gets it scheduled rather than queried.

Worksheet

The one hour website check

Thirty-four things to check on your own website in about an hour, with no tools beyond a phone, a laptop and your analytics login.

Worksheet

The director conversation worksheet

Turn your own five numbers into the three answers a director actually wants: how big it is, what it takes, and when you will know whether it worked.

llms.txt: what it is, who reads it, and whether your site needs one

llms.txt is a short Markdown file that tells AI tools what your site is. Add one, because it is cheap. Do not expect it to move rankings or citations: Google says it neither helps nor harms.

Shopify agentic commerce: what Shopify is building for AI agents, and what your website needs

Shopify is rebuilding its platform so AI agents can find, compare and buy from its merchants without scraping their storefronts. What an agent can read and act on is becoming the conversion layer, and the human still finishes the job on your website.

AI personal assistants: what Instinct, Dots, Muse and Spark mean for your website

AI personal assistants now browse, compare and buy for the people who use them. Google, Meta, OpenAI and Instinct all launched one in five months, so every business website has a second audience, and it decides more of the shortlist each month.

ClaudeBot: what it is, what it reads, and whether to block it

ClaudeBot is Anthropic's training crawler. Claude-User and Claude-SearchBot are the bots that let Claude read and cite your site for a buyer. Block the first if you choose; think hard before blocking the other two.

WordPress audit checklist for marketing teams

A WordPress site audit a marketing manager can run in two hours: 30 checks across speed, visible security, search access, forms, content and tracking, each with how to check it yourself.

Why is my WordPress site so slow? Causes, tests and fixes

Most slow WordPress sites share four causes: a slow server, oversized images, too many plugin and marketing scripts, and no caching. Here is how to test yours in 20 minutes and who should fix each cause.

What is a good conversion rate? 2026 benchmarks by industry and channel

For lead generation websites the best 2026 benchmark puts the average at about 5%, with most industries between 2% and 8%. Stores run at 1% to 3%. Here is what each benchmark actually measures.

What is a good bounce rate, and why GA4 engagement rate matters more

In GA4, bounce rate is the share of sessions that were not engaged, and most published benchmarks cannot be traced to a study. Here is what a good bounce rate means, the benchmark you can defend, and the metric that matters more.

Trust signals that make B2B buyers enquire

The trust signals that move B2B enquiries are specific proof placed beside specific claims, not badges in the footer. Here is which signals matter, where they go and how strong the evidence behind each one really is.

Ad costs are up, clicks are down: the 2026 case for fixing what happens after the click

Google clicks cost about 14.5% more than two years ago and 68% of US searches now end without a click. Every visit you still get is dearer and scarcer, which makes conversion the cheapest growth left. Here is the evidence, the arithmetic and the case against.

What is post-click optimisation? The half of marketing most budgets ignore

Post-click optimisation is improving everything a visitor experiences after the click, so more of them become enquiries. With clicks dearer and scarcer every year, it is the half of marketing you own.

Microsoft Clarity vs Hotjar (2026): which one does a marketing team need?

Clarity is free with no traffic limits. Hotjar has become Contentsquare, and new Hotjar accounts can no longer be created. A side-by-side table checked on both vendors' sites, then a verdict by team.

Microsoft Clarity: the marketer's guide to finding why visitors leave

Microsoft Clarity is a free heatmap and session recording tool. Here is how to set it up, what to look at first for enquiries, how it works with GA4, and what Australian businesses should know about privacy.

Message match: what it is, examples and how to check yours

Message match is how closely the page a visitor lands on repeats the promise of the ad they clicked. Here is the definition, good and bad examples side by side, and a two-minute way to check your own.

Landing page vs homepage: where should your ads send people?

A landing page is built for one audience, one promise and one action; a homepage introduces the whole business. For most paid campaigns, send people to a page that keeps the ad's promise. Here is how to decide, by campaign type, with the arithmetic.

Landing page optimisation: the 2026 checklist for paid traffic

Landing page optimisation is making the page after the click keep the ad's promise, load fast on a phone, prove its claims and make the next step easy. Here is the checklist, with how to check each item.

Google Ads landing page experience: how to fix "below average"

Landing page experience is Google's rating of how relevant and useful your page is to people who click your ad. Here is what "below average" means, how to diagnose it and Google's own fixes, in order.

How to increase your website conversion rate: fixes ranked by effort and impact

Fix what is broken before you optimise what works. Thirteen conversion fixes ranked by effort and impact, each tied to the evidence behind it, plus a way to rank your own.

How to get your business cited by ChatGPT: a practical checklist

Let OpenAI's search crawler in, get indexed in Bing and Google, answer the buyer's question in your opening lines with sourced facts, and get other sites talking about you. Here is the checklist.

How much do Google Ads cost in 2026? CPC benchmarks and what drives them

The average Google Ads click costs USD 5.42 in 2026, from USD 1.63 to USD 9.87 by industry, and there is no minimum spend. What you pay depends on competition and on the quality of your ads and landing page.