It's free, continue with GoogleThe 2026 Post-Click Report.
The numbers behind every visit.
Clicks cost more, fewer arrive free, and budgets are flat. The short version is below. The full report puts every chart, the arithmetic and a 90-day plan in one place for your next budget meeting.
Get the reportWhat is inside.
- The one-page director summary: the situation, what it means and what to do.
- Every chart and table in one place, each with its source and its limit.
- The cost per click and click trend data, 2024 to 2026.
- The conversion arithmetic, worked through on illustrative numbers.
- A 90-day action plan with an owner and a check for every step.
- Seven sourced talking points for your CEO or board.
The short version
The price of a visit is going up and the free supply of visits is going down, while the budget stays where it was. The one number a marketing team fully controls is the share of those visits that become an enquiry or a sale.
The full evidence, the arithmetic and the honest case against are in the post-click squeeze article.
The report puts it all in one place for a budget meeting: a one-page director summary, every chart and table, a 90-day plan with owners and checks, and the lines to use when the CEO asks why.
Free, opens on this site
Get the full report
The evidence reorganised for a budget meeting: a summary your director can read in two minutes, the charts and tables, the plan and the lines to use. It opens on the next screen, ready to print or save as a PDF.
- A one-page director summary and seven sourced board talking points
- Every chart and table, with the source and the limit beside each number
- A 90-day plan in twelve steps, each with an owner and a check
It opens on the next screen. Nothing to download, nothing to wait for.