Checklists and templates.
Work through it with your team.

The B2B case study page checklist

Fourteen checks for the page a buyer reads last before enquiring, plus a prompt that turns your project notes into a first draft that quotes evidence and invents nothing.

The baseline sheet: write the numbers down before you change anything

The nine numbers to record before a redesign, a new landing page or a new agency, where each one lives in GA4 and Search Console, and a table to paste into your notes.

The twenty-minute client website health check

For agencies: a fixed routine for checking a client or prospect website in twenty minutes, in the same order every time, with the client note written for you at the end.

Twelve questions to ask before you rebuild your website

A scored sheet for the meeting where someone says "we need a new website". Twelve questions, three answers each, and a total that tells you whether you need a rebuild or a fix.

The 2026 Post-Click Report

Every number behind the post-click squeeze in one printable report: the charts, the conversion arithmetic, a 90-day plan and lines for your board.

Search Console: find the pages losing clicks

A step-by-step Search Console routine that finds pages still shown in Google but clicked less than before, and tells you which of three fixes each one needs.

GA4 leak finder: five explorations

Five Google Analytics 4 explorations, click by click, that show which pages attract visits and no enquiries, where mobile falls off, and which channel sends people who leave.

The message-match worksheet

Twelve lines, about ten minutes, that show you whether the page you are paying to send people to says the same thing as the advertisement that sent them.

The enquiry form review kit

Fourteen checks on the one page where a visitor becomes a lead. Twelve minutes, a phone and a personal email address, with sales in the room for part one.

The one page website fix brief

A one page template for asking a developer or an agency to change something, in a way that gets it scheduled rather than queried.

The one hour website check

Thirty-four things to check on your own website in about an hour, with no tools beyond a phone, a laptop and your analytics login.

The director conversation worksheet

Turn your own five numbers into the three answers a director actually wants: how big it is, what it takes, and when you will know whether it worked.