The twenty-minute client website health check
The check you run before a pitch, a quarterly review or a "why are leads down" call. Same order every time, so a junior finds what a director would.
What is inside
- Five passes with a time budget each: the stranger test, the enquiry path, the pages that matter, the quietly broken things, and the measurement.
- Sixteen checks, each with what to write down if it fails.
- The client note: a short email that reports what you found without overselling it.
- The rule for what not to say to a client until you have the numbers.
Who it is for
- Account managers who need something useful to say in the first ten minutes of a call.
- Agency owners who want every review to come back in the same shape.
- Freelancers checking a prospect before quoting.
Why a fixed order
An experienced reviewer looks at a site and sees the problems at once. A routine is how the rest of the team gets the same result. It also protects you: a review that follows the same steps for every client is a review you can stand behind when a client asks why you missed something. Twenty minutes is enough to find the things that lose enquiries. It is not an audit, and the client note below says so.
Free, opens on this site
Get the routine.
It opens on the next screen as a sheet with a counter, plus the client note.
- Five timed passes, sixteen checks
- What to write down for each failure
- The client note, ready to paste
It opens on the next screen. Nothing to download, nothing to wait for.