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Articles
- llms.txt: what it is, who reads it, and whether your site needs one
- Shopify agentic commerce: what Shopify is building for AI agents, and what your website needs
- AI personal assistants: what Instinct, Dots, Muse and Spark mean for your website
- ClaudeBot: what it is, what it reads, and whether to block it
- WordPress audit checklist for marketing teams
- Why is my WordPress site so slow? Causes, tests and fixes
- What is a good conversion rate? 2026 benchmarks by industry and channel
- What is a good bounce rate, and why GA4 engagement rate matters more
- Trust signals that make B2B buyers enquire
- Ad costs are up, clicks are down: the 2026 case for fixing what happens after the click
- What is post-click optimisation? The half of marketing most budgets ignore
- Microsoft Clarity vs Hotjar (2026): which one does a marketing team need?
- Microsoft Clarity: the marketer's guide to finding why visitors leave
- Message match: what it is, examples and how to check yours
- Landing page vs homepage: where should your ads send people?
- Landing page optimisation: the 2026 checklist for paid traffic
- Google Ads landing page experience: how to fix "below average"
- How to increase your website conversion rate: fixes ranked by effort and impact
- How to get your business cited by ChatGPT: a practical checklist
- How much do Google Ads cost in 2026? CPC benchmarks and what drives them
- Hotjar alternatives: 9 options, including free ones
- Google Ads wasted spend: where the money actually leaks
- Generative engine optimisation (GEO): a practical guide for marketing teams
- GA4 key events for lead generation: track every enquiry properly
- GA4 audit checklist: the checks that find missing enquiries
- Average ecommerce conversion rate in 2026, and how to raise yours
- Dead clicks and rage clicks: what they tell you about lost enquiries
- CRO audit: how to run a conversion audit in an hour
- Do you need a CRO agency? How Australian marketing teams decide
- Contact form best practices: stop losing enquiries at the last step
- Common WordPress problems that quietly cost enquiries
- AI visibility: how to check whether ChatGPT and Google AI mention your business
- Cart abandonment: why seven in ten carts are left, and the fixes that recover them
- Black Friday landing page checklist: 30 checks before 27 November
- The best CRO tools in 2026, and which question each one answers
- A/B testing for marketing teams: when it pays and what to fix first
- Cost per click keeps rising: what to do when clicks cost more every year
- What is a conversion rate? What the number actually means, and six ways it misleads
- Google Ads not converting? How to tell a website problem from a campaign problem
- Website redesign checklist: the questions to ask before you rebuild your website
- How to write a website brief so the fix actually gets done
- Zero-click search: Google is answering the question, so fewer people click
- What makes a good website? Anyone can build a good-looking one now, and that is the problem
- Every click is worth more than it used to be
- Why is my website not converting? Finding where paid traffic stops short of an enquiry
Resources
- The B2B case study page checklist
- The baseline sheet: write the numbers down before you change anything
- The twenty-minute client website health check
- Twelve questions to ask before you rebuild your website
- The 2026 Post-Click Report
- Search Console: find the pages losing clicks
- GA4 leak finder: five explorations
- The AI visibility check: ten buyer questions
- The enquiry form friction audit prompt
- The message-match checker prompt
- A post-click audit skill for ChatGPT and Claude
- Three prompts to find where your website leaks money
- The message-match worksheet
- Five prompts for a clearer website review
- The enquiry form review kit
- The one page website fix brief
- The one hour website check
- The director conversation worksheet