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Analytics and measurement
GA4, Microsoft Clarity and Search Console, read for what they say about enquiries: tracking that works, signals that matter, numbers you can defend.
What is a good bounce rate, and why GA4 engagement rate matters more
In GA4, bounce rate is the share of sessions that were not engaged, and most published benchmarks cannot be traced to a study. Here is what a good bounce rate means, the benchmark you can defend, and the metric that matters more.
Microsoft Clarity vs Hotjar (2026): which one does a marketing team need?
Clarity is free with no traffic limits. Hotjar has become Contentsquare, and new Hotjar accounts can no longer be created. A side-by-side table checked on both vendors' sites, then a verdict by team.
Microsoft Clarity: the marketer's guide to finding why visitors leave
Microsoft Clarity is a free heatmap and session recording tool. Here is how to set it up, what to look at first for enquiries, how it works with GA4, and what Australian businesses should know about privacy.
Hotjar alternatives: 9 options, including free ones
Hotjar sign-ups are closed and Hotjar now redirects to Contentsquare. Here are nine alternatives, five with free plans, with every price and limit checked on the vendor's own site, and where PostCliq fits as a different kind of tool.
GA4 key events for lead generation: track every enquiry properly
On a lead generation site, GA4 key events should be your enquiries: form sends, phone taps, email clicks and bookings. Here is which events to mark, how to set them up step by step, and how to check the count is true.
GA4 audit checklist: the checks that find missing enquiries
A GA4 audit checks whether Google Analytics 4 records every enquiry, credits it to the right channel and keeps the data long enough to use. Here are 18 checks, ordered by what finds missing enquiries fastest.
Dead clicks and rage clicks: what they tell you about lost enquiries
A dead click gets no response. A rage click is several fast clicks on the same spot. On an enquiry page, both mark the moment a motivated visitor tried and the page failed them. Here is how to find them and what to fix.
What is a conversion rate? What the number actually means, and six ways it misleads
A conversion rate is conversions divided by visits. Both halves are choices somebody made, which is why benchmarks disagree and why yours needs a written definition before anyone judges it.
Google Ads not converting? How to tell a website problem from a campaign problem
When Google Ads get clicks but no enquiries, one split in your analytics separates a website problem from a campaign problem. Here is the order to check things in, and what each answer means.