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AI search and visibility
How ChatGPT, Perplexity and Google AI Overviews choose what to cite, and what a marketing team can do about it.
llms.txt: what it is, who reads it, and whether your site needs one
llms.txt is a short Markdown file that tells AI tools what your site is. Add one, because it is cheap. Do not expect it to move rankings or citations: Google says it neither helps nor harms.
Shopify agentic commerce: what Shopify is building for AI agents, and what your website needs
Shopify is rebuilding its platform so AI agents can find, compare and buy from its merchants without scraping their storefronts. What an agent can read and act on is becoming the conversion layer, and the human still finishes the job on your website.
AI personal assistants: what Instinct, Dots, Muse and Spark mean for your website
AI personal assistants now browse, compare and buy for the people who use them. Google, Meta, OpenAI and Instinct all launched one in five months, so every business website has a second audience, and it decides more of the shortlist each month.
ClaudeBot: what it is, what it reads, and whether to block it
ClaudeBot is Anthropic's training crawler. Claude-User and Claude-SearchBot are the bots that let Claude read and cite your site for a buyer. Block the first if you choose; think hard before blocking the other two.
How to get your business cited by ChatGPT: a practical checklist
Let OpenAI's search crawler in, get indexed in Bing and Google, answer the buyer's question in your opening lines with sourced facts, and get other sites talking about you. Here is the checklist.
Generative engine optimisation (GEO): a practical guide for marketing teams
Generative engine optimisation is the work of getting your business named and cited in AI answers. Most of it is good SEO done properly, plus early answers, sourced facts and off-site mentions.
AI visibility: how to check whether ChatGPT and Google AI mention your business
AI visibility is whether assistants name or cite you when buyers ask about your category. Check it in twenty minutes a month with ten fixed questions, a scoring sheet and a few free reports.
Zero-click search: Google is answering the question, so fewer people click
Zero-click search is now the majority of US Google searches. What Google documents about AI Overviews, what independent measurement shows, what is contested, and the one number you should refuse to put in a board pack.