It's free, continue with GoogleTOPIC
Ecommerce conversion
Online stores, checkout and cart abandonment, and the seasonal peaks where small conversion gains are worth the most.
Average ecommerce conversion rate in 2026, and how to raise yours
The average ecommerce conversion rate sits between about 1.4% and 2.7% of visits, depending on whose data you read. Here are the benchmarks by industry and device, what the mobile gap costs, and the fixes ranked by impact.
Cart abandonment: why seven in ten carts are left, and the fixes that recover them
The documented average cart abandonment rate is 70.22%. Some of those shoppers were never going to buy, but the top avoidable reasons (surprise costs, slow delivery and forced accounts) are ones a store controls.
Black Friday landing page checklist: 30 checks before 27 November
Black Friday 2026 is Friday 27 November and most of its traffic will arrive on a phone. Here are 30 dated checks, from six weeks out to Cyber Monday, so your sale page is fast, clear and trusted in time.