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Working with agencies and developers
Briefing, buying and judging website work when you are not the person who builds it.
Do you need a CRO agency? How Australian marketing teams decide
You need a CRO agency when you have the traffic to test, fixes your team cannot build, or a deadline you cannot meet alone. Here is the decision table, the traffic arithmetic and the questions to ask before you sign.
Website redesign checklist: the questions to ask before you rebuild your website
A rebuild is the most expensive answer to almost any website question. Twelve questions to answer before anyone signs, what a redesign really costs, and the cheaper fixes to try first.
How to write a website brief so the fix actually gets done
Website requests stall for four predictable reasons. A website brief with six headings fixes all of them, and the whole thing takes ten minutes to write.
What makes a good website? Anyone can build a good-looking one now, and that is the problem
AI builders ship a polished site in an afternoon, so looking good became the entry requirement. What makes a good website now is whether it works for the buyer. Here are the four things that still have not been automated.