What is PostCliq, in one sentence?
PostCliq is a free website audit from WP Creative that reads your public pages, finds what stops visitors becoming enquiries, and gives you a private report with the evidence and three fixes to make first.
What should a website audit include?
At minimum: speed on real pages, search access, the path to an enquiry (forms, calls to action, contact pages), content clarity, accessibility and visible technical trust. A useful audit also ranks what it finds by effect on the business and shows the evidence for each item. A list of a hundred issues in alphabetical order is a starting point, not an audit.
What is the difference between an SEO audit and a conversion audit?
An SEO audit asks whether search engines can find and rank your pages. A conversion audit asks whether the people who arrive do what you want them to. PostCliq checks search access as one of its seven categories, but it ranks the report by the effect on enquiries, not on rankings.
What are the seven categories a report scores?
Enquiry journey, speed and page experience, content clarity, search visibility, accessibility, technical trust and AI readiness. The enquiry journey is weighted most, because the report exists to find what stops a visitor enquiring. A category shows a number only when at least sixty per cent of its checks could run; otherwise it says not assessed. Connected checks that you have not connected show as not applicable and never count against you.
Do I need Google Analytics connected?
No. The public audit and its three quick wins work from your pages alone. Connecting Google Analytics adds sessions, enquiries and enquiry rate by landing page, and lets the opportunity range use your measured visits instead of an estimate. Declining a connection never lowers a score; the checks that need it show as not applicable.
Does PostCliq change my website?
No. PostCliq reads your public pages the way a visitor would and writes nothing to your site. It never logs in, never submits a form, never installs a plugin and never edits a campaign. The fixes are yours or your developer’s to make; the next weekly audit checks whether they held.
What does PostCliq not do?
It does not fix your site, run your ads, guarantee results or certify security. It does not see behind a login or inside your CMS. It does not claim to have measured revenue you lost. It finds what a careful visitor would trip over, shows the evidence, and tells you what to change first.