It's free, continue with GoogleOpen the question mark.
What it means, how it works, where the evidence comes from and what assumptions apply. Keep the overview calm; keep the working available.
See the methodologyYour website.
A clearer picture.
PostCliq is a free website audit, and the Revenue Leak Report is the website audit report it gives you after reading your public pages: a health score, an opportunity range where the inputs exist, three quick wins, and the evidence behind each. This page walks through it top to bottom.
Audit your websiteThe top answers one question: what should we do next?
The report opens with a website health score out of 100, a coverage chip that says how much of the site was assessed, the opportunity range with its Estimate chip, and three quick wins as one-line headlines. That is deliberately all. Everything else, the category scores, the full findings, the evidence, the page-level detail, is one click deeper. The screen is composed so a screenshot of the top is safe to share.
- Health score with a coverage chip beside it
- Three quick wins, each a headline you can open
- A help icon on every number, with the working inside
PostCliqExample report · fictional dataWEBSITE OVERVIEW
SampledHarbour Advisory
harbour-advisory.example68/100
Website health
$10k–$20kEstimate
Monthly opportunity54
Speed
62
Journey
76
Messaging
81
Technical
Quick wins
Three things you can doSeven category scores, each with its coverage.
Enquiry journey, speed, content clarity, search visibility, accessibility, technical trust and AI readiness. Each ring shows a number only when at least sixty per cent of its checks could run; otherwise it shows not assessed. The enquiry journey is weighted most, because the report exists to find what stops a visitor enquiring, not to grade a website in the abstract.
- Seven categories, weighted towards enquiries
- Not assessed is shown rather than a guessed number
- A technical score never certifies security
A check that could not run is reported as not assessed, never as a pass.
The opportunity scenario, with the assumptions showing.
Where a sourced traffic estimate and a governed benchmark exist, the report models what closing the enquiry-rate gap could be worth each month, as a range. Open the help icon and every input is listed with its source. Replace any of them with your own numbers and the range recomputes. It is an estimate and it is labelled one; it never claims a measured loss.
- A range, an Estimate chip, and every assumption one click away
- "Use my numbers" for your own sessions, rate and deal value
- Nothing shown when the inputs do not exist
$10k–$20kEstimate
Monthly opportunity| Assumption | Value | Source |
|---|---|---|
| Monthly sessions | 10,000 | Traffic estimate |
| Enquiry rate today | 2.0% | Governed benchmark |
| Target enquiry rate | 2.2 to 2.4% | Illustrative lift |
| Qualified | 40% | Sector default |
| Won | 25% | Sector default |
| First contract | $5k | Sector default |
Replace any row with your own numbers and the range recomputes. It is never measured lost revenue.
Every finding, with the evidence to act on it.
Open a quick win and you get the page, the observation, a screenshot or excerpt, the date, the consequence for enquiries, the specific action and how to verify it on the next audit. Provisional questions the AI raised but could not confirm are grouped separately and never counted as findings.
- Evidence, consequence, action and verification, always
- Observed issues kept apart from questions to verify
- Findings grouped by category below the three priorities
Ask less in your enquiry form
- Evidence
- The enquiry form on /contact asks for 11 fields. Captured 19 Sep, desktop and mobile.
- Consequence
- Long forms are abandoned more often on phones, where 58% of this site’s sessions arrive.
- Action
- Cut the form to name, email and one question. Ask the rest after the first reply.
- Verify
- Recheck the page after the change and compare enquiries per session for the same period.
Every finding carries all four. No evidence, no finding.
Details when you need them.
Learn more.
Put the report to work.
Brief the fix
Turn a report finding into a brief your developer or writer can ship this week.
How to brief a website fixRead the rate properly
What a conversion rate measures, and what it cannot tell you on its own.
What a conversion rate actually meansGo deeper by hand
The hour-long CRO audit method, for the pages you want to look at yourself.
Read the CRO audit guideHow it works.
Three steps.
Enter your website.
Type your address on the homepage. PostCliq reads your public pages the way a careful visitor would. No login, no plugin, no card.
Get your private report.
Create a free account while the checks run. Your report shows what was found, the evidence for it and three quick wins to make first.
Fix, then recheck.
Make the change, run the next weekly audit and see whether it held. Connect Analytics, Search Console or Clarity when you want traffic context.
Questions about the report.
What should a website audit report include?
A short answer to what to do next, then the evidence. A good report ranks its findings by effect on the business, shows the page and the observation behind each, says what to change and how to check it worked, and states what it could not assess. The Revenue Leak Report is built in that order: three quick wins first, then scores with their coverage, then every finding.
Can I share the report with my developer?
Yes. Invite them by email; they sign in and see the same report, read-only. Each finding names the page, shows the evidence and gives a specific action, so it reads like a ticket. Our guide to briefing a website fix covers the rest of the handover.
Why is there no dollar figure on my report?
Because the inputs for one do not exist yet, and a missing figure is more honest than a guessed one. The range needs either a sourced traffic estimate above a minimum floor plus a benchmark for your sector, or your own sessions, enquiry rate and deal value, or connected Google Analytics. The empty money slot has a help icon that names what is missing and offers "Add your numbers".
What do the chips beside the numbers mean?
They say how much to trust the number. Estimate means a modelled range from sourced inputs. Measured means the figure came from your connected Google Analytics. Your estimates means it rests on numbers you entered with few enquiries behind them. Not assessed means the checks could not run. Every chip has a help icon that lists the inputs and their sources.
Can I export the report as a PDF?
No, and that is deliberate. Reports need a sign-in, are shared by email invitation and never leave as a file or a public link, because a report says things about a business. The top of the report is composed so a screenshot is safe to paste into a deck: every figure on it carries its qualifier.
How long is a report kept?
Twelve months while your account is active, with the oldest editions deleted first and the option to delete earlier. Screenshots behind the evidence are kept for thirty days and raw crawl data for seven; the report keeps small evidence excerpts so a finding still makes sense after that.
How long does an audit take?
You see a first look at your homepage while the full audit runs, and you create your free account in the same wait. The full report depends on how many public pages your site has and how quickly it responds; the progress strip shows real stages, not an invented countdown.
What does PostCliq not do?
It does not fix your site, run your ads, guarantee results or certify security. It does not see behind a login or inside your CMS. It does not claim to have measured revenue you lost. It finds what a careful visitor would trip over, shows the evidence, and tells you what to change first.
Audit your website.
Find the leaks.
Enter your address. See what stops visitors becoming enquiries.
Evidence first, three fixes, no card.
Free. No credit card.