It's free, continue with GoogleThe enquiry form friction audit prompt
The form is where a visitor becomes a lead. Every field on it is either earning its place or costing you one.
What is inside
- The audit prompt, field by field, with the questions sales should answer first.
- The trust ladder: which questions a stranger will answer, and which they will not yet.
- Copy suggestions for the label, the helper text and the button, in your own voice.
- How to test one field change without breaking the form.
Who it is for
- Marketing managers who inherited a form and have never asked why each field is there.
- Sales teams who want better leads, not just more of them.
- Agencies reviewing a client's contact page.
Why the form and not the page
Most website advice is about the pages that bring people in. The form is the page where they decide to hand over their name, and it is usually the least examined thing on the site. Fields accumulate. Someone in sales once wanted a budget question; someone in marketing added a dropdown for attribution; the developer added a phone number because the template had one. The prompt below asks, for every field, one question: what does the business do with this answer before it replies?
Free, opens on this site
Get the friction audit prompt.
It opens on the next screen, ready to paste with your form fields.
- The audit prompt
- The trust ladder
- The copy rewrites
- The one-field test
It opens on the next screen. Nothing to download, nothing to wait for.