Hotjar, now part of Contentsquare, where new accounts open on a free plan, records sessions, draws heatmaps and runs on-site surveys and feedback widgets, so you hear from real visitors. PostCliq does not record or survey anyone. It reads up to 50 public pages and ranks what is most likely stopping enquiries, with evidence. If you want visitors’ own words, use Hotjar. If you need to know what to fix first, without installing anything, start with PostCliq.
At a glance.
Question
PostCliq
Hotjar
The basics
Main job
Audit and rank fixes for enquiries
Behaviour analytics and visitor feedback
Who runs it
WP Creative, Sydney
Contentsquare. Hotjar is now part of it, and new accounts open there
Free to use
Yes.Free, with clear weekly limits: one site (five for agencies), one audit a week, up to 50 pages
Yes.Contentsquare has a free plan with replays, heatmaps, funnels and basic surveys
Needs a script on your site
No
Yes
Hearing from visitors
Session recordings
No
Yes
Heatmaps
No
Yes
On-site surveys and feedback widgets
No
Yes
Checking the pages
Forms and calls to action
Yes.Checked across up to 50 pages
Partly.Shows behaviour on them
Speed, accessibility, visible security signals
Yes.Speed with LCP, INP and CLS; WCAG 2.1 AA checks; security headers grade
No
AI visibility
Yes.Nine buyer questions a week, answered by Claude with web search
Not listed on its pricing page
Website health score out of 100
Yes
No
Works before anything is installed
Yes.Any public site
No.Only where its script runs
Acting on it
Ranks what to fix first
Yes.Three quick wins first, with evidence
No.You interpret what you see and hear
Connects to PostCliq
No.PostCliq connects to Microsoft Clarity for behaviour data
No
Checked 16 October 2026. Sources: Contentsquare pricing (hotjar.com/pricing redirects here) (contentsquare.com); Contentsquare, Hotjar is now part of Contentsquare (contentsquare.com); Microsoft Learn, Clarity FAQ (learn.microsoft.com). PostCliq facts from postcliq.com. Features may change. No claim of complete feature parity.
Which should you choose?
Choose Contentsquare (Hotjar) if
You want surveys and feedback from real visitors.
You want recordings and heatmaps with a feedback layer on top.
You want surveys and replays from one vendor, free to start.
Choose PostCliq if
You need a ranked list of fixes, with evidence.
You cannot install scripts yet, or the site is not yours.
You want speed, accessibility, security, tracking and AI visibility checked too.
Use them together.
Find the pages first
Run PostCliq to find the pages and steps most likely to lose enquiries.
Then ask the visitors
Target a Hotjar survey at those pages to ask visitors directly. PostCliq does not import Hotjar data.
Free recordings instead
If you want free recordings and heatmaps, Microsoft Clarity is the behaviour tool PostCliq connects to.
It does not record sessions, draw heatmaps or run surveys. Only visitors can tell you what they think.
It does not import Hotjar data.
It reads up to 50 public pages per audit and nothing behind a login.
It does not fix your website, guarantee results or certify security. WP Creative can make changes, as a separate and optional service.
Questions people ask.
Is there a free alternative to Hotjar?
Yes. Contentsquare, which now runs Hotjar, has a free plan, and Microsoft Clarity offers recordings and heatmaps free with no traffic limits, according to Microsoft. PostCliq is a free audit, not a recording tool, and it connects to Clarity if you want both.
Does PostCliq record sessions?
No. PostCliq reads public pages the way a careful visitor would and never records real visitors. There is no script to install. If you want behaviour data beside its findings, connect Microsoft Clarity, read-only.
Who owns Hotjar?
Contentsquare. Hotjar is now part of it, and hotjar.com sends visitors to Contentsquare. New users sign up on Contentsquare’s free plan. Check Contentsquare’s pricing page for current limits rather than older third-party summaries.
Can PostCliq tell me what visitors think?
No. Only visitors can tell you that, through surveys or interviews. PostCliq tells you what on the page is likely to stop them, with evidence you can check, and three fixes to make first.
Which should I start with?
If you have no data yet, start with the free audit to find the likely problems. Then use a behaviour or feedback tool to confirm them on the pages that matter. That order avoids hours of recordings with no question to answer.
Two ways to start.
Run the free audit
Type your domain, see a quick look at ten key pages in under a minute, then create a free account for the full report. No card.